Google Ads Masterclass: Boost Local Search Campaigns
A Google Ads Masterclass, hosted by Semrush, is set to tackle key challenges in local search advertising. The session will focus on strategies to optimize campaigns, track every phone lead, and reduce wasted spend.
Attendees will gain insights into optimizing Google Ads for local intent and high-converting traffic. The class will delve into practical examples from multi-location and franchise businesses, demonstrating how to scale local campaigns across these complex structures.
Managing local search ads campaigns at scale can be daunting for marketers. The masterclass aims to equip attendees with the skills to turn local searches into appointments and sales. It will cover strategies to compete in crowded categories, close tracking gaps, and prove Return on Ad Spend (ROAS).
A significant aspect of the masterclass will be teaching attendees how to get credit for every phone lead and conversion. It will also provide tips on reducing missed calls and converting more phone leads into customers or patients.
The Google Ads Masterclass, organized by Semrush, promises to be an invaluable resource for marketers seeking to optimize their local search advertising strategies. By attending, participants can expect to learn practical techniques to improve their campaigns, track leads effectively, and prove ROAS, ultimately driving more appointments and sales from local searches.
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