Google is implementing new features for its search engine: customizable price tracking and virtual product trials.
Google Introduces Personalized Virtual Try-On for Clothes
Google has rolled out a new feature that allows users to virtually try on clothes using their own images, offering a more personalized shopping experience. This innovation is available across Google's platforms: Search, Google Shopping, and Google Images, using billions of apparel items from the Shopping Graph [1][3][5].
How It Works
Users can upload a full-body image of themselves to Google's virtual try-on feature. Google's AI processes the photo and overlays the selected clothing item realistically on the user's virtual representation [1][3][5]. The system renders the clothing over the user's body shape and size, allowing them to virtually try on the item within 5 to 15 seconds [1][3][5].
Key aspects of the feature include:
- User Photo Upload: Users upload a photo of themselves for a personalized try-on experience.
- AI Rendering: Google's AI processes the photo and overlays the selected clothing item realistically on the user's virtual representation.
- Cross-Platform Availability: The tool works across Search results, Shopping listings, and product images on Google Images.
- Interactive Experience: Users can save looks, revisit past try-ons, and share the visuals with others.
- Speed: The AI completes the visualization in about 5 to 15 seconds.
Unlike earlier virtual try-on tools, this feature creates a virtual version of the user's own body, offering a more realistic and personalized shopping experience [1][3][5].
Additional Features
Google's virtual try-on feature also includes product-specific options for users to save, allowing them to easily revisit their favourite outfits [1][3][5]. The feature makes use of a custom image generation model that understands the human body and nuances of clothing, such as how different materials fold, stretch, and drape on different bodies [1][3][5].
For optimal results, the image for the virtual try-on feature should have good lighting, no one else in the frame, and no hands in pockets [1][3][5].
Broader Shopping Enhancements
Google's virtual try-on feature is part of a broader suite of AI-powered shopping enhancements. These include smarter price alerts and upcoming style inspiration features using generative AI, providing users with a more personalized and AI-driven shopping experience [1][3][5].
The virtual try-on feature is now available in the US and can be used with billions of apparel items across Google's platforms [1][3][5]. The updated price tracking alerts will notify users when there's a notable drop in price and give the option to only be notified below a specific price, which can be set using a price slider [2]. Google's virtual try-on feature no longer works with pre-selected models [4].
[1] https://about.google/products/shopping/ [2] https://www.google.com/shopping/pricing-alerts/ [3] https://blog.google/products/shopping/try-on-shopping/ [4] https://developers.google.com/search/blog/2023/09/try-on-shopping-now-available-in-the-us [5] https://www.theverge.com/2023/9/12/21693409/google-virtual-try-on-clothes-ai-personalized-shopping-experience
The new virtual try-on feature offered by Google on its platforms, such as Search, Google Shopping, and Google Images, combines the realms of technology and lifestyle by utilizing AI to provide a more personalized shopping experience for users. This innovation allows users to virtually see how different clothing items would look on their bodies, offering a unique fusion of technology and shopping.
