Google's Mueller Shares Tips to Improve Googlebot Crawling & Indexing
Google's web crawler, Googlebot, plays a crucial role in discovering and indexing websites. Google's Search Advocate, John Mueller, recently shared insights on improving this process, emphasizing the importance of URL structure, site navigation, and pagination.
Mueller advised making crawling easier for Googlebot by optimizing site structure and navigation. He suggested using correct URL structure, which provides clues about a page's content, aiding Googlebot's indexing. A well-structured URL improves readability, includes relevant keywords, aids navigation, prevents duplicate content, and encourages backlinks.
Mueller confirmed that pagination creates separate URLs, which can affect a site's crawl budget, especially for large sites. He advised using features like easy URL building, AI-enabled tagging, and drag-and-drop pagination offered by enterprise CMS to simplify indexing.
Mueller also discussed Googlebot's learning process. He said Google learns to crawl useful URL patterns for sites with pagination and large sites' faceted navigation.
Optimizing a website's crawl budget and URL structure can significantly improve its visibility and ranking in search engine results. By following Mueller's advice, webmasters can ensure Googlebot understands their websites better, leading to more accurate indexing and improved search performance.
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