Google's New AI Tool, Gemini, Boosts Small Business Search Ads
Google has rolled out a new AI-powered tool for Search Ads, Gemini, to help small businesses worldwide create more effective online campaigns. The tool, now available for English-speaking advertisers, uses conversational AI to streamline ad creation and enhance quality, which can boost conversion rates.
Gemini, Google's latest AI-powered chat-like tool, is designed to simplify the process of creating impactful Google Search campaigns. It generates suggestions for keywords, ad headlines, and descriptions based on a website's content, saving businesses time and effort.
The tool also retrieves or crafts visuals for ads, further enhancing their appeal. Advertisers can review and approve AI-generated components, ensuring brand coherence. Google's Vice President and General Manager, Javier Soltero, has advocated for such AI-powered conversational experiences in Google search ads.
Businesses that adopt conversational experiences are 42% more likely to launch high-quality Search campaigns, according to Google. High ad quality can directly enhance conversion rates, making Gemini a valuable tool for small businesses looking to improve their online presence.
Google's Gemini AI-powered tool is now available worldwide for English-speaking advertisers. It streamlines the creation of impactful Google Search campaigns, generating suggestions for keywords, ad headlines, descriptions, and visuals. Businesses can review and approve AI-generated components to maintain brand coherence. Support for more languages is planned in the near future, making Gemini accessible to a broader range of businesses.
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