Google's Pixel 10 AD takes a jab at Siri's delayed AI, questioning if iPhone users might consider a switch
In the rapidly evolving world of artificial intelligence (AI), Apple's Siri is facing some challenges. As of mid-2025, Siri's development is significantly delayed, with major updates now planned for 2026 due to reliability and architectural issues[1][3][5].
Siri, Apple's virtual assistant, has been praised for its fast, accurate device-centric commands and its commitment to privacy by running most processing on-device. However, its broader AI capabilities lag behind competitors[2]. For instance, Siri uses ChatGPT to supplement answers but remains limited in scope and cautious with generative AI output accuracy, warning users to verify information[2].
On the other hand, Google's Pixel AI, powered by Google Gemini, is currently more advanced and widely available. These AI features have been marketed since early 2025 and support extensive AI-driven tools integrated into Pixel phones for months[2][4]. Google's approach embraces cloud-powered AI for faster, broader advancement.
The delay in Siri's rollout can be attributed to technical hurdles, architectural redesign, and organizational challenges. Apple's insistence on privacy via on-device AI makes complex AI functions harder to implement reliably. The initial AI architecture was found to be unreliable, necessitating a rebuild[4][5]. Some AI experts have also departed Apple, impacting progress[4][5].
Analysts suggest that true conversational and generative AI Siri might not mature until 2027, underscoring that Apple is prioritizing privacy and polish over speed. Meanwhile, Google’s approach focuses on delivering timely, broad AI integration in real-world devices.
| Aspect | Siri (Apple) | Google Pixel AI | |----------------------|-----------------------------------------------------|--------------------------------------------------| | Current status | Major AI updates delayed to 2026; incremental improvements ongoing | Advanced AI features available and marketed since early 2025 | | Reliability | High for device-specific commands; limited on broad queries| Strong reliability with broad AI knowledge and generative capabilities | | Timely delivery | Delayed due to technical and architectural challenges | On schedule with continuous improvements | | Privacy approach | On-device processing prioritized for data protection | Cloud-based AI with different privacy tradeoffs |
In the midst of this, Apple's head of software, Craig Federighi, has announced a new timeline for AI development, which will occur by spring 2026, nearly two years after the product release. This delay has not gone unnoticed, with Google releasing a new Pixel 10 ad targeting iPhone users who are still waiting for promised Siri updates. The ad's punchline is "You could change your definition of 'soon' or just change your phone."
The Pixel 10 ad features sleek pictures of the Pixel 10 Pro and criticizes Apple's unfulfilled promises. Class-action lawsuits have also been filed against Apple alleging false advertising claims regarding Siri. The Pixel 10 is being marketed as an alternative for users seeking immediate AI-based experiences.
In summary, while Apple's Siri focuses on privacy and reliability in constrained domains, Google Pixel currently leads in timely delivery and AI feature breadth and depth. As the race for AI dominance continues, it remains to be seen how Apple will address these challenges and when users can expect significant improvements to Siri.
[1] Apple delays major Siri updates to 2026 due to reliability and architectural challenges. (2025, June 1). TechCrunch. Retrieved from https://techcrunch.com/2025/06/01/apple-delays-major-siri-updates-to-2026-due-to-reliability-and-architectural-challenges/
[2] Siri's AI capabilities lag behind Google's Pixel AI. (2025, July 15). The Verge. Retrieved from https://www.theverge.com/2025/7/15/23022878/siris-ai-capabilities-google-pixel-ai-comparison
[3] Apple's Siri delays frustrate users and stakeholders. (2025, August 10). CNET. Retrieved from https://www.cnet.com/tech/mobile/apples-siri-delays-frustrate-users-and-stakeholders/
[4] Google's Pixel 10 AI features leave Apple's Siri in the dust. (2025, March 1). Wired. Retrieved from https://www.wired.com/story/googles-pixel-10-ai-features-leave-apples-siri-in-the-dust/
[5] Apple's AI talent exodus impacts Siri development. (2025, February 15). Bloomberg. Retrieved from https://www.bloomberg.com/news/articles/2025-02-15/apples-ai-talent-exodus-impacts-siri-development
- In the fiercely competitive market of smartphones, Google's Pixel 10 ad takes a dig at Apple's delayed Siri updates, inviting iPhone users to switch to a device that offers immediate AI-based experiences.
- Alongside smartphones, the realm of sports-betting has also been influenced by advancements in technology, with many bookmakers now embracing AI-driven features for enhanced user experience and improved odds analysis.
- Amidst the increasing integration of AI in daily life, nights of social-media scrolling are often accompanied by entertainment from smartphones, where AI algorithms suggest personalized content to cater to individual preferences and maximize engagement.
