Guide on Substack Video: Strategies for Monetization, Sharing Content, and Aspect Ratio Adjustments
Substack, the independent publishing platform known for its algorithm-free experience, has recently expanded its offerings with the introduction of video tools for mobile creators.
Founded by Chris Best, Substack offers creators a unique monetization model based on peer-to-peer subscriptions. This means users can pay creators directly for access to their content, a departure from ad-based platforms that prioritise advertisements over creators' revenue.
On Substack, creators can now produce two types of video content: video notes and video posts. Video notes function like short-form social media posts and appear in the main feed, while video posts are long-form content pieces meant for in-depth discussions and are visible under the "Posts" tab.
Creating a video post on Substack's desktop platform offers advanced video editing features like transcript generation and automatic clip creation. For video notes, the recommended aspect ratio is 9:16 (Vertical), while for video posts, it's 16:9 (Horizontal). Substack's official video guidelines recommend 1080p or 1440p resolution, a video bitrate of 8Mbps or lower, a frame rate between 5 and 120 fps, and a maximum file size of 20GB.
Substack includes a formatting toolbar for video posts, allowing users to add media, insert links, create lists or quotes, and undo actions for a more polished presentation. However, deleting a video post on the mobile app is not accessible and must be performed via desktop.
In a video post, videos are within a clickable thumbnail box that displays the title and preview image, requiring users to click through to watch. Creators who include video or audio in their posts on Substack earn revenue 2.5 times faster than those who rely solely on text.
To start making money on Substack, users need to create a publication and connect their account to Stripe, Substack's payment processor. Substack requires a minimum subscription price of $5 per month and allows a maximum of $99,999,999 per month.
For better customization options, creators may consider using third-party tools such as Kapwing's captioning tool to add subtitles to their videos. Using an SRT file for video transcripts is beneficial for creators who want highly accurate subtitles with precise timing.
In conclusion, Substack's new video tools offer mobile creators a powerful platform for creating and monetising high-quality video content, providing an exciting new avenue for independent creators to engage with their audience and grow their revenue.
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