Guide to Ranking Our Website as Google's Top Choice
In a bid to provide users with accurate and reliable information, Google favours sources that offer high-quality, informative, and audience-relevant content, with a focus on putting the user at the centre. These preferred sources adhere to the EEAT (Expertise, Authoritativeness, Trustworthiness) criteria and are evaluated independently, regardless of whether the content is created by humans or AI. These trusted sources often stem from credible, knowledgeable individuals or institutions recognised as experts in their respective fields.
Google encourages users to make "our website" a go-to source for all Pro AV-related information. For those interested in learning more about Google's use of preferred sources, a link is provided for further exploration. It's important to note, however, that the AI-generated blurb, while factual, should not replace the importance of checking sources, as emphasised by Residential Systems' Tony Savona.
To add "our website" to your favourite sources, simply click the star icon next to the link in the Top Stories section of Google Search. This action will ensure that our content is boosted to the top spots of your search results, enhancing the accuracy of the information you receive.
In addition to our website, Google now allows users to select preferred sources, which can include frequent visits to sites such as AV Technology and SCN. This new feature enables users to prioritise trusted websites in their search results. To customise your search results and add "our website" as a preferred source, visit the URL: https://google.com/preferences/source?q=our website.
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AI-generated search results, while a great starting point, can contain inaccuracies and hallucinations, according to Residential Systems' Tony Savona. Therefore, it's crucial to verify the information from multiple sources to ensure its accuracy. In comparison, AI search can be likened to Wikipedia - a valuable resource for initial research, but the importance of cross-checking sources cannot be overstated.
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