Huawei's Shanghai R&D Centre Revolutionizes Automotive Audio
Huawei's Shanghai Acoustics R&D Centre is making waves in the automotive industry with its advanced audio technologies. The centre processes massive acoustic datasets, runs simulations, and enables real-time audio processing, all facilitated by cloud computing.
At the heart of Huawei's innovation lies its independent sound-zone technology. This requires real-time calculation of wave interference patterns and instantaneous DSP adjustments, ensuring optimal audio experiences for drivers and passengers.
Huawei's active road-noise cancellation system is another standout feature. It relies on continuous sensor data processing, made possible by the cloud, to reduce noise levels in vehicles.
The development process involves audio measurements, psychoacoustic principles, and real-time adjustments based on vehicle conditions. Lars Goller, Huawei's Chief Automotive Sound & Acoustics Advisor, leads this effort, refining the 'master-tuning method'.
Huawei's commitment to R&D is evident in its spending. In 2024, the company invested CNY 179.7 billion (approximately £20 billion / €23.4 billion) in research and development, with over 113,000 R&D employees. This substantial investment has led to three testing environments generating enormous volumes of measurement data.
Huawei's Shanghai Acoustics R&D Centre is challenging European dominance in automotive audio engineering. With its computational advantage, substantial investment in R&D, and cloud-based solutions, Huawei is poised to make a significant impact in the automotive industry, offering innovative acoustic solutions to over twenty automakers.
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