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Inclusion Top Priority for Job Seekers, SMEs Embrace Change

Inclusion is a game-changer for SMEs. Learn how digital accessibility and inclusive job ads can tap into new talent pools and foster innovation.

In this picture there are women standing and smiling, behind these women we can see white object on...
In this picture there are women standing and smiling, behind these women we can see white object on the floor and we can see frame on the stand. In the background of the image we can see wall.

Inclusion Top Priority for Job Seekers, SMEs Embrace Change

Inclusion is top of mind for job applicants, with authenticity and visibility being key. Nora Bilz of myAbility and Meike Dietzel of Doctolib discuss unconscious barriers and the shift towards inclusive corporate cultures. With around 20% of Germany's working-age population living with a disability, fostering inclusion is crucial for accessing valuable talents.

Effective measures for SMEs to create an inclusive culture include strategically leveraging diversity, designing equal opportunities, establishing shared leadership, boosting motivation, and enhancing employer attractiveness. These steps yield positive effects on innovation, belonging, and sustainable transformation.

Digital accessibility, powered by AI, can improve participation and tap into new customer groups. However, 78% of respondents faced discrimination after disclosing their disability in the application process. Inclusive job ads should actively invite people with disabilities and signal openness to individual solutions. An inclusive culture must be visible and tangible, with barrier-free content and transparent support offers.

Inclusion requires a cultural shift, supported by management, a responsible contact person, and clear, measurable goals. Recruiters and managers must be trained to react competently and empathetically to the disclosure of a disability. By embracing these changes, companies can access a wider talent pool and foster a more innovative, inclusive work environment.

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