Interview Discussion: Revolutionizing Content Production through CLICKON's Innovative Approaches
In the ever-evolving digital landscape, CLICKON is making waves with its innovative Intelligent Virtual Studios (IVS). This cutting-edge platform is revolutionising content creation, enabling brands to produce high-quality content faster and smarter.
By offering autonomy and control, IVS empowers brands to become more agile, responsive, and ultimately, more competitive. CLICKON's approach disrupts the creative industry by leveraging technology to streamline production processes, making it easier for brands to create content at scale.
The IVS platform is designed to integrate creative and production teams directly onto a brand's platform. This studio-like capability allows brands to produce immersive, interactive digital content that can be customised and controlled internally. This autonomy in digital production empowers brands to accelerate innovation, maintain creative control, and respond dynamically to audiences across digital channels.
Key aspects of this technology include removing traditional production bottlenecks, leveraging open, customisable platforms, and AI-driven tools for creative and technical workflows. Advanced virtual production technologies, like volumetric video and 3D spatial storytelling, are also utilised to create engaging digital experiences.
Moreover, IVS facilitates ownership and direct control over brand digital assets and experiences in an increasingly virtual and immersive digital landscape. Parallels can be drawn from next-gen digital production showcased at SIGGRAPH and industrial digital twins powered by NVIDIA and Dell technologies.
CLICKON, founded by Benjamin Potter, has always been a 'content creator disruptor'. The company's mission is to transform content creation and delivery. With the introduction of IVS, CLICKON is enabling brands to 'own their digital future' by empowering them to create high-quality content without relying on traditional production methods.
The future of agencies and production companies will be shaped by collaboration and adaptability. They will need to pivot from being solely execution partners to becoming strategic advisors and innovation hubs. Those who can adapt will thrive in the new landscape of content creation where more brands create their own content in-house.
The role of agencies and production companies will evolve to add value through specialised skills, cutting-edge technology, or by providing a fresh viewpoint that pushes brands to think differently. Benjamin Potter, CEO and co-founder of CLICKON, envisions this transformation, with technologies like IVS at the forefront.
There will always be a need for expertise, creativity, and outside perspective in the future of agencies and production companies. CLICKON's IVS is a disruption in the creative industry, integrating creativity with cutting-edge technology to redefine content creation. The future of content creation is here, and it's more efficient, cost-effective, and empowering than ever before.
[1] SIGGRAPH Digital Production Conference: [Link] [4] NVIDIA and Dell Technologies: [Link]
- Enabled by technologies like CLICKON's Intelligent Virtual Studios (IVS), brands can now bypass traditional production methods and 'own their digital future' through self-creation of cost-effective, immersive, and high-quality content.
- In line with next-gen digital production demonstrated at events like the SIGGRAPH Digital Production Conference, the media industry is witnessing a shift where brands are increasingly adopting technologies to streamline content creation and maintain competitive edge within the business.
- As the digital landscape continues to evolve, it is essential for agencies and production companies to adapt and pivot from execution partners to strategic advisors and innovation hubs, leveraging cutting-edge technology, special skills, and outside perspectives to thrive in the new landscape of content creation. [Link: SIGGRAPH Digital Production Conference] [Link: NVIDIA and Dell Technologies]
