Introducing Casper's innovative retail layout in California

Introducing Casper's innovative retail layout in California

Casper's Interactive Sleep Shop: A New Era of Slumber Experiences

Get ready to snooze in style, as Casper has revamped its brick-and-mortar game with an innovative new concept store at South Coast Plaza, Costa Mesa, California. This badass bedding brand, which blew up the scene with their bed-in-a-box model and myriad sleep products, is taking that passion for a good night's rest to an all-new level.

The 2,700-square-foot store, recently reopened following a nine-month renovation, aims to highlight Casper's three key points of innovation: cooling, support, and comfort. Get ready to immerse yourself in a slew of digital features and touch-and-feel materials to experience the Casper magic.

So what's on offer at this slumber paradise? First up, the Snooze Bar, a consultation zone where Casper's crew of sleep experts can guide you through their products. Next up, the Pillow Lab for testing those not-so-basic beauties - Casper's signature pillows. The Bedroom DeZzzign Center provides a personalized service to custom-build your dream sleep setup, while the Bunkhouse offers a fun-filled kids area for parents to shop in peace.

Casper first burst onto the scene back in 2014 and quickly grabbed attention with its online offerings, which in addition to all things beds, included mattresses, pillows, bedding, furniture, and even dog beds. With the pandemic keeping people home and cozy, they experienced a significant surge in demand as shoppers gravitated towards Casper mattresses - shipped straight to their doorstep in a box.

Since then, Casper has branched out into the physical retail world, opening stores with a unique retail twist back in 2018. Despite the recent closure of shop-in-shop locations within Bed Bath & Beyond, Casper is hanging in there and planning to expand with a few more locations coming soon.

Now boasting 66 brick-and-mortar stores across the country and 12 in California alone, Casper's Canadian operations were sold to Sleep Country last year. Casper's network of retail partners is substantial, with big names like Costco, Amazon, Nordstrom, Target, Sleep Country, Raymour & Flanigan, Mattress Warehouse, and Rooms To Go on board.

Ben McCarthy, Director of Visual Merchandising at Casper, puts it best: "At Casper, we believe that sleep is essential for well-being and happiness. That’s why we have created a new Casper Sleep Shop for customers to experience our products in a comfortable, engaging, and educational environment." If you're looking to level up your sleep game, now's your chance to get hands-on with Casper's obsessively-engineered sleep offerings, like their award-winning Cooling Collection.

Casper's journey hasn't been without its twists and turn. Like many DTC brands, they've seen growth but struggled with profitability. After going public in 2020, they reported a net loss of $89.6 million for the year. But it's a new day at Casper, with private equity firm Durational Capital Management taking the reigns late last year. Casper's current CEO, Emilie Arel, has set her sights on profitability, stating, "We’re not in the business of not making money anymore."

If you're ready to jump on the Casper bandwagon, why wait? Head over to South Coast Plaza and sink into the perfect slumber awaiting you. Sleep on, Casper fans! 🛏🎉🥱💖💪

1. Casper's new store at South Coast Plaza offers a personalized service to custom-build your dream sleep setup, which they call the Bedsroom DeZzzign Center.
2. The Casper Sleep Shop aims to provide a comfortable, engaging, and educational environment for customers to experience their products, as stated by Ben McCarthy, the Director of Visual Merchandising at Casper.
3. Casper's Cooling Collection, an award-winning line of sleep products, is now available for customers to touch and feel at the Casper Sleep Shop.
4. Since the pandemic, Casper has seen a significant surge in demand for their mattresses, which are now shipped directly to customers in a box.
5. There's a fun-filled kids area at the Casper Sleep Shop called the Bunkhouse, designed for parents to shop in peace while their children are entertained.
6. Other sleep products offered by Casper include pillows, bedding, furniture, and even dog beds, which have contributed to the brand's growth in the DTC (Direct-to-Consumer) industry.
7. Despite facing challenges with profitability in the past, Casper is currently under new ownership with private equity firm Durational Capital Management, and their CEO, Emilie Arel, has stated a commitment to achieving profitability.
8. Casper's network of retail partners is extensive and includes big names like Costco, Amazon, Nordstrom, Target, Sleep Country, Raymour & Flanigan, Mattress Warehouse, and Rooms To Go.

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