Introducing potential groundbreaking colour for iPhone 17, a first for Apple
The tech world is abuzz with rumours about Apple's upcoming iPhone 17, set to be a radical departure from its traditional design. The new device is expected to sport a holographic, iridescent, or "shiny" white colour that changes appearance depending on lighting conditions[1][4]. This dynamic colour displays different effects under different lights, giving it a holographic or iridescent quality.
This new colour is reportedly designed to complement the "Liquid Glass" design language introduced in iOS 26, which features fluid, translucent, and layered visual textures with soft edges and light refractions. Apple seems to be extending this liquid, dynamic look beyond the software into the physical device's casing, making the phone’s surface embody the flowing, light-reactive qualities seen in the iOS 26 interface[3].
The iPhone 17 will offer Apple's most radical design shake-up for smartphones in a while. In addition to the new colour, the iPhone 17 Pro will feature a radically different camera array, and the iPhone 17 series will introduce a brand new model, the iPhone 17 Air[2].
Until now, Apple has primarily used single hues for the iPhone, with silver, grey, and silvery grey being the most common colours. Brighter colours have only recently emerged for the iPhone, but a hot pink iPhone has yet to be released. This new colour for the iPhone 17 may appear as multiple colours depending on how the light hits it[1].
The success of the new design in making the iPhone exciting again is yet to be determined. However, Apple appears to be aiming to embody its 'Think Different' mantra with the iPhone 17, as the company has faced a series of recent missteps, giving the impression of being increasingly beleaguered[5].
References:
- The Verge
- 9to5Mac
- MacRumors
- TechCrunch
- CNET
- The innovative color choice for the iPhone 17, a holographic, iridescent, or "shiny" white hue, aligns with Apple's recent shift towards a more fluid and dynamic design language, as seen in iOS 26.
- The UX and UI designs of the iPhone 17 are expected to mirror the Liquid Glass design language, with the device's surface embodying the flowing, light-reactive qualities of the iOS 26 interface.
- The iPhone 17 Pro will not only introduce a new color but also a radically different camera array, marking a significant change in gadgets for the tech giant.
- In a bid to revitalize the brand, Apple is reportedly focusing on creativity in design with the iPhone 17, even venturing into art elements such as the dynamic color that displays varying effects under different lighting conditions.
- The iPhone 17 Air, a new model in the series, also promises to be a part of this innovative design overhaul, joining the iPhone 17 Pro in showcasing Apple's commitment to pushing the boundaries in smartphone design.
- As Apple readies the iPhone 17 for launch, the company is hoping that the radical redesign will position the brand as a leader in creative design and technology, as encapsulated by its 'Think Different' mantra.
