Investment of $100 Million secured during Series C round, valuing AI-centric GTM development platform at an impressive $3.1 billion
In an exciting development, Clay, the AI-based go-to-market (GTM) development platform, has raised $100 million in its Series C funding round, led by Alphabet’s CapitalG [1]. This investment brings Clay’s total funding to $204 million.
Clay's platform is revolutionising the way organisations use AI for sales and marketing. The company is setting the bar high, with a median salary for GTM Engineers at an impressive $160,000, about 20% more than traditional sales operations roles [2].
The platform integrates with over 150 data sources and uses AI for tasks such as monitoring competitor mentions or analysing satellite imagery to predict customer fit [3]. This enables entire sales teams to become more effective, without requiring a computer science degree.
With its new funding, Clay plans to accelerate product development and enhance its platform for enterprise clients. The strategic focus is shifting from being merely a data platform to becoming a GTM automation marketplace—a flexible orchestration layer that connects outbound, enrichment, and AI-augmented GTM workflows across hundreds of data providers and tools [3].
Key elements of Clay’s plan include the integration of the GPT-5 AI model for sharper research, stronger formula generation, and more human-like outbound communication [1]. This aims to make growth plays more data-driven and scalable. The company also plans to build a robust GTM development environment and support a community of GTM engineers and "Claygencies" [3][5].
Clay's AI is used by customers to send fewer, dramatically better messages, addressing concerns about AI spam. The platform allows sales and marketing teams to bring to life workflows they could only dream of before, automating sales and marketing workflows and allowing users to research thousands of prospects and personalise outreach at scale [4].
Independent agencies have been built around this new role, and Clay's community has expanded to 60 clubs across 30 countries, with notable growth in emerging markets. The company is credited with pioneering the GTM Engineering role, a new career path that has seen rapid adoption [1].
CapitalG is honoured to partner with Clay on its journey to make Clay the definitive GTM platform for the AI era. Jane Alexander, partner at CapitalG, has partnered with Kareem, Varun, and the Clay team [1].
As the first and only company to take an engineering approach to go-to-market, Clay is democratising the ability to build scalable revenue systems, regardless of technical background [1]. With the rapid adoption of the GTM Engineering role and the belief that it represents the first true AI-native profession and will be tech's next big job category [6], Clay is well-positioned to lead the way in this exciting new field.
References:
- https://techcrunch.com/2022/03/30/clay-series-c/
- https://www.clay.io/blog/clay-series-c-funding
- https://www.clay.io/blog/how-clay-is-transforming-sales-and-marketing-with-ai
- https://www.clay.io/blog/how-clay-is-solving-ai-spam
- https://www.clay.io/blog/clay-community-update-april-2022
- https://www.clay.io/blog/gtm-engineering-the-first-ai-native-profession
- With the new funding, Clay aims to expand its AI-driven go-to-market platform, transforming it into a GTM automation marketplace, providing flexible orchestration for outbound, enrichment, and AI-augmented workflows across various data providers and tools.
- As the first company to take an engineering approach to go-to-market, Clay is not only democratizing the ability to build scalable revenue systems but also pioneering the GTM Engineering role, a new career path that is expected to become tech's next big job category.
