Investment Secured by Glassbox from Poalim Equity
Glassbox, a leading Israeli analytics company, has secured a strategic investment from Poalim Equity, the investment arm of Bank Hapoalim, Israel's largest financial group. This marks the first capital raise by Glassbox since Alicorn took the company private in May 2024.
Alex Assim, Chairman of Glassbox, expressed his enthusiasm for the investment, stating that Glassbox has a uniquely deep understanding of the needs and complexities of financial institutions. He added that Glassbox's ability to innovate responsibly and strategically, especially in the age of AI, makes them a rare asset in the enterprise software space.
The investment from Poalim Equity is a part of Glassbox's ongoing growth support. Etai Kramer, Managing Director and Head of Alternative Investments & Investment Banking at Poalim Equity, stated that Glassbox's technology will continue to transform how financial institutions understand and serve their customers.
Bank Hapoalim, a long-standing Glassbox customer, uses Glassbox's platform to optimize digital engagement and better serve its clients.
Following the minority investment from Poalim Equity in August 2025, Glassbox is advancing next-generation AI solutions purpose-built for financial institutions. These innovations are focused on:
- AI-powered behavioral analytics to deeply understand and improve customer digital journeys.
- Fraud prevention through sophisticated detection mechanisms.
- Real-time decision-making capabilities tailored specifically for banks and insurers to reduce friction and detect risk signals earlier.
These innovations are embedded within Glassbox’s platform, which captures and analyzes 100% of user digital interactions (web and mobile), allowing for granular insights into customer behavior and enabling proactive responses. A notable example is the Glassbox Insights Assistant (GIA), an AI tool powered by Microsoft Azure OpenAI Service that translates vast interaction data into accessible, conversational insights—helping front-line teams rapidly identify issues such as drop-offs during premium card applications or broken digital flows.
The strategic investment aims to accelerate these innovations, empowering financial institutions to:
- Transform digital customer experiences by eliminating friction,
- Detect emerging risks and fraudulent activity earlier,
- Personalize engagement with speed and trust in a regulated environment,
- And optimize user journeys through AI-driven predictive error detection.
The vision of advancing innovation in financial services is shared by Poalim Equity, Discount Capital, Susquehanna Growth Equity (SGE), and Alicorn. Poalim Equity is one of the existing investors in Glassbox, joining Discount Capital, Susquehanna Growth Equity (SGE), and Alicorn.
This investment will directly support the expansion of Glassbox's product roadmap, with a focus on AI-powered behavioral analytics, fraud prevention, and real-time decision-making capabilities tailored to the needs of banks and insurers. Glassbox's unique understanding and strategic innovation in the age of AI sets them apart in the enterprise software space.
Overall, Glassbox’s latest innovation emphasis is on leveraging advanced AI to enable banks and insurers to meet rising customer expectations for trust, speed, and personalization in digital engagement, while ensuring compliance and reducing operational risk. The investment from Poalim Equity reflects a shared vision to equip banks and insurers with the intelligence they need to meet rising expectations for trust, speed, and personalization in digital engagement.
- The investment from Poalim Equity will support Glassbox's ongoing focus on developing next-generation AI solutions, particularly in utilizing AI-powered behavioral analytics, fraud prevention, and real-time decision-making capabilities for financial institutions.
- With the strategic investment from Poalim Equity, Glassbox aims to accelerate the development of their AI-driven platform, enabling banks and insurers to deliver seamless, personalized, and trustworthy digital experiences while maintaining regulatory compliance and reducing operational risk.
