Ito En's AI Hero Takes Over Ads, Sparking Copyright Debate
Japanese beverage giant Ito En has caused a stir with its latest commercial for 'Oi Ocha Catechin Green Tea'. The ad features a character AI-generated influencer, 'A Delicious Hero', marking a departure from traditional human influencers or celebrities. The commercial has amassed over 700,000 views on Ito En's official YouTube channel and sparked diverse reactions.
Ito En, renowned for its expertise in tea production and distribution, has disrupted advertising norms with its AI model. The character, 'A Delicious Hero', has captivated audiences with its realism, raising questions about copyright and ownership rights in the process.
Public reactions have been mixed. Some viewers praise the AI character's authenticity, while others ponder the future of human idols and models. Virtual idol fans appreciate the unique performances AI characters can offer, which real people may struggle to match. The majority of these fans belong to Generation Z, with over 70% aged between 18-23.
Despite the challenges and concerns, AI-generated virtual idols continue to engage audiences. Ito En's 'A Delicious Hero' is a testament to this, proving that AI characters can make a splash in the advertising world. However, the future of AI idols in relation to human counterparts remains uncertain, with questions about copyright and authenticity still to be addressed.
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