JCB Unveils Guide to Help European Merchants Tap into Asian Travellers' Spending
JCB has launched a strategic guide, 'Asian Traveller Personas - Inspiring European Merchants to Unlock Greater Spend', to help European merchants understand and cater to Asian travelers' spending habits. The guide introduces five distinct Asian traveler personas, each with unique preferences and needs.
The guide aims to help European merchants attract high-value Asian consumers and unlock new revenue opportunities. It focuses on the needs and behaviors of travelers from countries like China, Japan, South Korea, Thailand, and Vietnam, which are growth markets for Asian tourism.
The five main personas are: Security-Seeking Family Spender, Social Deal Hunter, Premium Traveler, Value Gift Hunter, and Acceptance-Driven Digital Nomad. Each persona has distinct preferences. For instance, the Premium Traveler views travel as a status symbol and values excellent service and personalized perks. The Value Gift Hunter seeks out multi-buy bundles and clear pricing for thoughtful gifts, omiyage. The guide provides merchants with strategies to tailor their payment processes to each persona's needs, fostering loyalty and encouraging higher spend.
JCB's guide serves as a vital blueprint for European retailers to anticipate Asian travelers' needs, personalize interactions, and support revenue growth. By understanding and catering to these distinct personas, European merchants can unlock greater spend from Asian consumers.
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