JPMorgan Chase Announces Plans for a Digital Banking Venture in Germany
In a significant move for the AI industry, California-based startup Perplexity AI has reportedly secured $200 million in new funding, bringing its total funding to over $1 billion. The Information first reported the financing.
This latest round of funding comes after Perplexity AI bid to acquire Google's Chrome browser for an estimated $34.5 billion last month. However, a federal judge recently ruled that Google does not need to break up its search business, meaning it will retain Chrome.
The emergence of AI-driven search tools, such as Perplexity AI's Comet browser, OpenAI's ChatGPT, and Google's AI Overviews, has given rise to the concept of Generative Engine Optimisation (GEO). This latest investment values the company at $20 billion.
The report warns of the potential cost of sitting out the changes in the SEO/GEO landscape. Companies are observing declining click-through rates and have little choice but to adapt to the changing playbook for visibility. Businesses now face a two-front battle: maintaining their place in traditional search while ensuring AI systems recognize and cite them as authoritative answers.
The investors who participated in the latest funding round have not been disclosed. However, early investors include Jeff Bezos, Nvidia, SoftBank Group, B Capital, Y Combinator, and Altimeter Capital.
The cost of not adapting to an era in which AI provides complete answers to user queries is invisibility. The Justice Department proposed that Google sell Chrome as part of a remedy in its antitrust case, but the ruling has left the door open for AI-driven search tools to challenge the dominance of traditional search engines.
Perplexity was valued at $14 billion following a funding round in March. The company has raised funds roughly once every two months over the past year, demonstrating its rapid growth and ambition in the AI search market.
Whether one calls it SEO, GEO, or simply good content, the playbook for staying visible is changing rapidly. Companies must adapt to these changes to remain competitive in the digital age. The latest investment in Perplexity AI is a clear indication that investors believe the company is well-positioned to lead this change.
Read also:
- MRI Scans in Epilepsy Diagnosis: Function and Revealed Findings
- Hematology specialist and anemia treatment: The role of a hematologist in managing anemia conditions
- Enhancing the framework or setup for efficient operation and growth
- Hydroelectric Power Generation Industry Forecasted to Expand to USD 413.3 Billion by 2034, Projected Growth Rate of 5.8% Compound Annual Growth Rate (CAGR)
