Large Businesses to Receive Unique Solutions according to Trustpilot CEO
Trustpilot, the popular review platform, has announced impressive financial results for the first half of 2025. The CEO, Adrian Blair, attributed the strong performance to the implementation of Artificial Intelligence (AI) across various aspects of the business.
The use of AI has resulted in significant improvements, with Trustpilot removing 8% of reviews from the platform, enhancing the platform's integrity. AI has also been integral to the content integrity team, which monitors approximately 200,000 daily reviews.
The implementation of AI has not only improved the consumer experience on Trustpilot but has also driven growth and efficiency. This is evident in the surge of Trustpilot shares by 10%, the more than doubling of the adjusted free cash flow to $15m, and an increase in bookings by 19% to $140m.
Revenue for Trustpilot grew by 23% to $122.8m, while pre-tax profit rose 45% to $3.7m. Adjusted EBITDA jumped 70% to $18m, reflecting the business's increased profitability.
Trustpilot's capital allocation strategy prioritizes operations, M&A opportunities, and returning cash to shareholders. The increased buyback is a reflection of Trustpilot's business producing more. The expanded share buyback is also supported by Trustpilot's strong cash generation.
The strong results have attracted several enterprise clients, including Barclays, Boots, Lindt, and Vimeo. Trustpilot appeals to large brands due to its unique ability to help them get closer to their customers and build trust.
Trustpilot's reviews are increasingly being used by large language models such as Gemini AI and ChatGPT, providing the business with increased exposure. Trustpilot sees this exposure as increasingly important, with large language models offering a great way for Trustpilot feedback to have an impact beyond its platform.
In addition to these developments, Trustpilot has launched TrustLayer API, currently in beta, which provides enterprise clients with direct access to Trustpilot's proprietary dataset. This move is expected to further enhance the platform's utility for enterprise clients.
In conclusion, Trustpilot's strong results for the first half of 2025 are a testament to the power of AI in driving growth and efficiency. The company's clear capital allocation strategy, coupled with its unique ability to help large brands build trust, positions it well for future success.
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