Latest Marketing Regulations Update for August 2023
The Advertising Standards Authority (ASA) continues to shape the advertising landscape, with recent developments highlighting the increasing use of AI-powered compliance and monitoring tools in the industry.
In a significant move, advertising platform AdAmigo.ai is leveraging AI to automate ad campaign optimization while maintaining compliance with evolving legal frameworks. These AI systems monitor policy changes and adjust ad campaigns accordingly, helping advertisers manage compliance at scale with minimal manual intervention.
Regulatory bodies are also adapting to this technological shift. In California and other jurisdictions, AI and automated decision-making technology (ADMT) regulations are evolving, defining the scope and limits of AI tools. While advertising is expressly excluded from some stricter definitions targeting significant decisions (e.g., financial, housing, employment), regulatory recognition of the need for AI oversight without unduly constraining advertising practices is evident.
Transparency in advertising is another focus area. The National Advertising Division (NAD) has recommended clearer disclosures related to affiliate advertising to aid consumer understanding, underscoring the regulatory emphasis on transparency in ad content and delivery.
The ASA has also been active in addressing various advertising cases, although specific details about their AI-based ad monitoring systems in the latest updates were not found in the search results. To stay updated on recent ASA-specific developments, it might be necessary to check ASA’s own channels or official press releases directly.
Meanwhile, other regulatory bodies are also making headlines. The Competition and Markets Authority (CMA) has called on Emma Sleep to change its online selling practices. Significant changes to UK competition and consumer law are proposed in the Digital Markets, Competition and Consumers Bill. The UK regulator is also set to revamp its guidance for financial promotions on social media.
Moreover, the vaping industry is under scrutiny, with the ASA examining vaping ads. Elsewhere, the European Economic and Social Committee (EESC) seeks to influence an EU-wide approach on influencer marketing.
Meanwhile, concerns about dark patterns continue to pose dangers in Poland and the EU's e-commerce sector, underscoring the need for ongoing vigilance and regulation in the advertising industry.
[1] AdAmigo.ai, (2023). AdAmigo.ai: Revolutionizing Advertising Compliance with AI. [online] Available at: https://www.adamigo.ai/ [Accessed 10 July 2023].
[2] California Privacy Rights Act (CPRA), (2020). Amended California Consumer Privacy Act (CCPA). [online] Available at: https://oag.ca.gov/privacy/ccpa [Accessed 10 July 2023].
[3] European Commission, (2021). Proposal for a Regulation on a Framework for the Evaluation, Assessment and Authorisation of High-Risk Purses Using Artificial Intelligence (Artificial Intelligence Act). [online] Available at: https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12629-Artificial-Intelligence-Act [Accessed 10 July 2023].
[4] National Advertising Division (NAD), (2023). NAD Recommends Clearer Disclosures for Affiliate Advertising. [online] Available at: https://www.nadreview.org/news-center/press-releases/nad-recommends-clearer-disclosures-for-affiliate-advertising/ [Accessed 10 July 2023].
[5] Advertising Standards Authority (ASA), (2023). The 100 Children Report. [online] Available at: https://www.asa.org.uk/resources/100-children-report.html [Accessed 10 July 2023].
Technology continues to play a significant role in shaping the advertising industry, as seen with AdAmigo.ai's AI-powered compliance and monitoring tools for ad campaign optimization. Regulatory bodies, such as the ASA, are also adapting to this technological shift, with AI and automated decision-making technology (ADMT) regulations evolving in jurisdictions like California.
