max number of Instagram highlights and a comprehensive guide
Instagram Highlights offer a unique opportunity for users to showcase their products, services, and stories in a more permanent and organised manner. Here's a guide to help you make the most of this feature.
Keeping Your Highlights Up-to-Date
Stay informed about Instagram updates by following their official blog and social media channels. Regularly update your Highlights with fresh content to keep them relevant and engaging.
Creating and Managing Your Highlights
Instagram Highlights are saved Instagram Stories that can be grouped together under a specific title and cover image. You can have an unlimited number of Instagram Highlights on your profile, and each highlight can contain up to 100 active clips.
To craft effective Instagram Highlights, choose stories that are relevant, visually appealing, evergreen, and representative of your brand. Arrange stories within each highlight in a logical sequence to create a cohesive narrative. You can edit your Instagram Highlights after they have been created.
Optimising Your Highlight Performance
Instagram provides insights into the performance of your stories and highlights, including views, taps forward, and exits. Monitor your Highlight performance to optimise results. Consider accessibility by adding captions and descriptions.
Choosing Your Highlight Content
Popular highlight categories for businesses include product showcases, FAQs, tutorials, behind-the-scenes content, and company culture. For personal brands, you can share daily routines, hobbies, and interests, travel adventures, beauty/fashion tutorials, product reviews, style inspiration, restaurant reviews, culinary experiences, and more.
Don't forget to build trust and credibility by sharing customer testimonials, and highlight partnerships with other brands or influencers. Highlight past events and promote upcoming ones, and share resources like helpful tools and websites.
Presenting Your Highlights
Use visually consistent cover images that are on-brand, easy to understand, eye-catching, and clearly communicate the topic of the highlight. Keep highlight titles concise, clear, and keyword-rich to improve discoverability. Place your most important or frequently accessed Highlights at the beginning of the row for better visibility.
Planning Your Content
To maintain a consistent and effective Highlight strategy, consider using a content calendar. Plan your content in advance for effective Highlight management. Create templates for consistent cover images to maintain a cohesive look across your Highlights.
Remember, while there's no limit to the number of highlights, too many highlights can clutter a profile and make it difficult for people to find what they're looking for. Regularly review and update your Highlights to keep them fresh and relevant.
By following these tips, you can make the most of Instagram Highlights and enhance your profile's appeal and engagement. Happy highlighting!
- To further incorporate technology and innovation to your lifestyle, regularly update your Instagram Highlights with fresh entertainment content that aligns with your brand, as this can help increase engagement and visibility on your profile.
- By crafting Instagram Highlights with engaging technology-driven social media content, such as behind-the-scenes glimpses, product showcases, or interactive games, you can captivate your audience and establish a strong digital presence.
