McCann Worldgroup Appoints New Leadership for Their Production Division Called Craft
McCann Worldgroup, a global advertising and marketing network, has announced a series of leadership changes within its production arm, Craft. The most notable appointment is that of Brendan Gaul as the Global Chief Entertainment Officer.
Gaul's return to McCann Worldgroup brings with him a wealth of long-form and entertainment expertise, according to sources. However, further details about new Craft production leadership, such as a global chief executive or EMEA chief production officer, are not provided in the available information.
Meanwhile, Simon Sikorski, who previously served as chief executive of McCann Worldgroup Canada for two years, has been promoted to the global chief executive of Craft. Sikorski has a total of 15 years of experience on the leadership team at McCann Worldgroup.
In his new role, Sikorski will be tasked with integrating production services across the entire McCann Worldgroup. He will also lead the global network of Craft Studios. Sikorski reports to group chairman and CEO Chris Macdonald.
It is worth noting that Craft Studios are part of McCann Worldgroup, and Craft is its production arm. Sikorski's previous role was the global chief operating officer of Craft Worldwide, a position he held since January 2021.
In a separate development, Ben Clark has been hired to join McCann Worldgroup as its chief production officer for EMEA. The details of his role and responsibilities are yet to be announced.
Prasoon Joshi's recognition for his CEO role in India and Asia Pacific is not specific to Craft's production leadership, but it is worth mentioning as it highlights the broader leadership changes within McCann Worldgroup.
As these changes unfold, it is clear that McCann Worldgroup is positioning itself for a more integrated and streamlined approach to production, with a focus on long-form and entertainment content. The exact details of the new leadership roles at Craft, such as the global chief executive and EMEA chief production officer, remain to be seen.
The appointed Global Chief Executive of Craft is Simon Sikorski, who brings with him 15 years of experience at McCann Worldgroup and a wealth of leadership expertise. In his new role, he will integrate production services across McCann Worldgroup and lead the global network of Craft Studios.
Meanwhile, the role of Global Chief Executive or EMEA Chief Production Officer at Craft remains undisclosed in the available information, suggesting a potential focus on technology and finance within the business sector as McCann Worldgroup positions itself for a more integrated and streamlined approach to production, with a focus on long-form and entertainment content.
