Mediaplus Wins Bosch's Global Media Account, Spanning 38 Countries
Mediaplus, a division of the Serviceplan Group, has secured the global media account for Bosch. The agency will handle the multinational's media strategy across multiple continents.
Mediaplus will manage Bosch's media activities in 38 countries, spanning Europe, Asia, Australia, New Zealand, Africa, and the Middle East. The agency will oversee media strategy, planning, and purchasing for ten diverse Bosch business units, each with its unique target group.
The Cologne office of Mediaplus will lead this extensive operation. A dedicated team of 15 will form a 'Central Hub' to coordinate international media activities. Additionally, a new Mediaplus digital hub will be established to facilitate a digital-first approach using a global media dashboard.
Esther Busch, a managing partner at Mediaplus, expressed her excitement and pride in winning the account. The name of the Mediaplus managing partner responsible for Bosch's global media work has not been explicitly mentioned.
Mediaplus, with its global reach and dedicated team, will now oversee Bosch's media activities across multiple continents and business units. The agency's digital-first approach and centralised management structure aim to streamline Bosch's media strategy.
Read also:
- MRI Scans in Epilepsy Diagnosis: Function and Revealed Findings
- Hematology specialist and anemia treatment: The role of a hematologist in managing anemia conditions
- Enhancing the framework or setup for efficient operation and growth
- U.S. Army Europe & Africa Bolsters NATO, African Partnerships in Phase Zero
