"Meeting Stéphane Crasnier, Head of Fleet Operations at Europcar Mobility Group, in a revealing discussion titled 'People First'"
Europcar Mobility Group, originally known as "The Car Subscription," is making waves in the mobility sector with a renewed commitment to sustainability and strategic focus. In September 2023, Stéphane Crasnier joined the company as Group Chief Fleet Officer, bringing 18 years of experience from various businesses under the BMW umbrella and international experience from China, Australia, and France.
Strategic Focus
In his new role, Crasnier's primary focus is on deciphering market trends during the dynamic transition phase of the mobility ecosystem. The strategic focus on vehicle sourcing involves securing a diverse fleet that meets customer needs while ensuring sustainable and cost-effective acquisition strategies. This includes sourcing vehicles from manufacturers that offer environmentally friendly options.
Integrating technology to enhance fleet management, improve operational efficiency, and provide innovative mobility solutions is also crucial. Crasnier aims to align these elements within a cohesive plan, including aligning strategies with Original Equipment Manufacturers (OEMs) and managing sourcing, risk management, repair and maintenance schemes, and remarketing strategies.
A key focus is on reducing carbon emissions through fleet composition, efficient vehicle maintenance, and promoting sustainable transportation practices. This aligns with global sustainability goals and reduces the environmental impact of the mobility sector.
Sustainability Initiatives
Sustainability is a top priority for Europcar Mobility Group, not just in terms of emissions, but also considering "cradle to cradle" sustainability during the production process when selecting vehicles. The company is committed to reducing its carbon emissions and has defined CO2 reduction targets approved by the Science Based Targets Initiative: -46.2% for scope 1 and 2, and -27.5% for scope 3 by 2030.
Europcar Mobility Group is also investing in electric or hybrid vehicles to reduce carbon emissions. This involves investing in EV charging infrastructure and promoting the adoption of electric vehicles in the fleet. The company is also exploring new propulsion technologies such as hydrogen fuel cells.
In addition, Europcar Mobility Group is implementing carbon offset programs to balance unavoidable emissions by supporting projects that reduce greenhouse gases elsewhere. The company is also committed to sustainable fleet management, reducing fuel consumption through optimized routes and efficient vehicle usage.
Partnerships and Collaborations
Collaborating with other companies, governments, and organizations to advance sustainable mobility solutions and share best practices is a strategic approach to achieving broader sustainability goals. Europcar Mobility Group aims to build a positive and sustainable relationship with OEMs to overcome challenges related to car over-capacity and scarcity.
Digitization and the Human Touch
Digitization is crucial for enhancing customer experiences, while the enduring importance of the human touch remains significant in Europcar Mobility Group's business. The company recognizes the importance of enhancing customer experiences and operational efficiencies through digitization while maintaining the enduring importance of the human touch. Connectivity brings operational efficiencies, contributing to a seamless customer experience at the best price.
In 2022, Green Mobility Holding SA, a consortium consisting of Volkswagen AG, Attestor Limited, and Pon Holding BV., became the majority shareholder of Europcar Mobility Group. This partnership is expected to further support the company's sustainability initiatives and strategic focus.
As Europcar Mobility Group continues to evolve, Stéphane Crasnier's leadership will be instrumental in shaping the company's future. For specific details on Crasnier's initiatives at Europcar Mobility Group, it would be best to consult recent company reports, press releases, or interviews where he discusses these topics.
- Stéphane Crasnier, Europcar Mobility Group's new Group Chief Fleet Officer, is working on securing a diverse fleet that meets customer needs with cost-effective and sustainable acquisition strategies, and this includes sourcing vehicles from manufacturers offering environmentally friendly options.
- As part of its sustainability initiatives, Europcar Mobility Group is investing in electric or hybrid vehicles, investing in EV charging infrastructure, and promoting the adoption of electric vehicles in their fleet. They are also collaborating with other companies, governments, and organizations to advance sustainable mobility solutions.
- The strategic digitization at Europcar Mobility Group is aimed at enhancing customer experiences, while the human touch remains significant in their business, with a focus on maintaining operational efficiencies and a seamless customer experience at the best price. This approach is expected to be further supported by the recent partnership with Green Mobility Holding SA, a consortium that includes Volkswagen AG.
