Mega-change: Non-premium Spotify now boasts nearly the same features as premium subscription
In a recent announcement, Spotify, the world's most popular music streaming service, has revealed updates to its free version. The changes, aimed at enhancing user experience, will not alter the ad-supported nature of the free offering.
At the helm of these changes is Daniel Ek, the founder and current CEO of Spotify. Ek shared insights about the music streaming industry and the decisions behind these updates.
One of the key changes is the removal of the limit on song skips. With the new direct playback feature, users can now play more than 60 freely chosen tracks in a row without the function stopping. This is a significant shift from the previous limit, providing a more seamless listening experience for free users.
However, the primary funding model for the free offer remains advertisements. This means that banners and pop-ups will continue to appear within the app, and the frequency and length of ads will not change. Audio clips will also continue to play between songs in the free version.
Despite these changes, Spotify assures its users that the free version will still offer a valuable service. The ad-supported model allows millions of people to access a vast library of music without any subscription fees.
In conclusion, Spotify's updates to its free version aim to provide a more enjoyable listening experience while maintaining the ad-supported model. Users can look forward to a smoother, uninterrupted music streaming experience without any changes to the ads they encounter.
