Merger Agreement Announced Between Connatix and JW Player
In an exciting development for the digital media landscape, JWP and Connatix are joining forces to form JWP Connatix, a powerful video streaming and data insights platform. This merger aims to create a comprehensive independent video technology and monetization platform, promising to help media leaders deliver exceptional results.
The deal takes place as consumers are rapidly embracing CTV (Connected TV) streaming video. According to predictions, in 2024, global CTV ad revenue is expected to surpass $30 billion. The top 10 streaming services alone are expected to support nearly 1 billion subscribers, reflecting the growing popularity of streaming content.
The combined company, JWP Connatix, reaches over 1 billion unique users and delivers more than 30 billion combined video plays and ad impressions every month. This massive user base is a testament to the success of both JWP and Connatix, and the potential of the merged entity.
The merger combines JWP's streaming capabilities with Connatix's advertising and content technology. Dave Morgan, the CEO of the combined company, will lead this new venture. JWP Connatix's mission is to create environments where premium video viewing meets high-quality monetization experiences.
JWP Connatix already powers streaming for more than 2,000 blue-chip media companies, demonstrating its strong position in the market. The merged company aims to leverage this strength to provide a comprehensive solution for video streaming and monetization, catering to the evolving needs of the digital media industry.
The merger is expected to help media leaders deliver exceptional results, as they navigate the rapidly changing landscape of digital media consumption. By offering a comprehensive, independent platform, JWP Connatix aims to simplify the process of video streaming and monetization, making it more accessible for businesses of all sizes.
As we look forward to the future, the merger of JWP and Connatix marks a significant step towards shaping the future of digital media. With its vast user base, cutting-edge technology, and experienced leadership, JWP Connatix is poised to make a lasting impact in the industry.
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