Mexico's Leading Virtual Production Studio Adopts Brompton Technology
In the heart of Mexico City, Simplemente's LED stage at Estudios Churubusco is making waves in the film industry. This 2,153-square-foot (200-square-meter) high-density LED screen, arranged in a 270-degree immersive screen, has been instrumental in the production of various projects, including the upcoming Amazon Prime original series Cada Minuto Cuenta (Every Minute Counts).
The integration of the art department and set builders with physical set pieces has added a new dimension of realism to Cada Minuto Cuenta, a drama series that centres on the catastrophic 1985 earthquake that struck Mexico City and the subsequent rescue attempts and survival stories. The series, slated to premiere in late 2024, has inspired the crew and actors due to the volume's immersive quality.
The democratization of virtual production has been rewarding for Simplemente, enabling various people to try virtual production for the first time. Being able to capture everything in-camera was critical for the filmmakers of Cada Minuto Cuenta. To achieve this, Simplemente upgraded its LED stage to celebrate its one-year anniversary.
The upgrade saw Simplemente replacing its previous LED panels with AOTO LED panels, powered by Brompton Technology's Tessera SX40 processors. This upgrade has provided superior image quality with advanced processing that improves color calibration and HDR performance. The high refresh rates and low latency ensure smooth video playback critical for live performances.
Moreover, the scalability and flexibility of the new setup allow Simplemente to manage complex LED video walls of various sizes and configurations. The robust real-time video processing enables dynamic content and effects for immersive stage visuals, while the reliable and professional-grade hardware and software reduce downtime and support demanding event environments.
Brompton Technology supports Simplemente in bringing top-tier virtual production to the Mexican market. The LED stage is powered by Brompton Technology's eight Tessera SX40 LED video processors, which allowed live color grading on the wall using 3D LUT for Cada Minuto Cuenta.
Simplemente offers production services, integration, training, and rentals to clients ranging from independent artists to production houses, film schools, and major television networks across Mexico and Latin America. The company has used its LED stage for multiple commercials, a reality game show series, and Mexico's second presidential debate.
The LED stage at Estudios Churubusco is a resource for the broader filmmaking community, demonstrating Simplemente's commitment to innovation and pushing the boundaries of what is possible in film and television production.
Technology advances in the finance sector have enabled Simplemente to invest in upgrading their LED stage, featuring the latest AOTO LED panels powered by Brompton Technology's Tessera SX40 processors. This advancement in sports broadcasting technology will enhance the production quality of Cada Minuto Cuenta, a drama series about the 1985 Mexico City earthquake, by providing superior image quality, advanced processing, and dynamic content. Moreover, the scalability and flexibility of the new setup make it ideal for various projects and clients in the sports, film, and television industries.
