Navigating the Tension Between Privacy-Focused Approaches and Hyper-Personalized Environments
In the digital age, where hyper-personalisation, user engagement, and personalised experiences reign supreme, Bikash Chowdhury, Chief Marketing Officer at Glance, emphasises the importance of a privacy-first strategy. In an insightful article published on our website on July 4, 2025, Chowdhury argues that while hyper-personalisation drives engagement, it must be carefully balanced with protecting users' data privacy to build and maintain consumer trust and loyalty.
Chowdhury advocates for a transparent value exchange, where users clearly understand what data they share, why it is needed, and how it benefits their experience. Brands should explicitly communicate the advantages of data sharing in enhancing personalised services, thereby fostering trust and ethical data use.
Effective personalisation, according to Chowdhury, does not need to rely heavily on extensive individual personal data. Instead, he suggests leveraging contextual targeting—using real-time contextual signals such as time of day, location at the city or country level, or relevant events—to deliver relevant content dynamically without compromising privacy.
The article aligns with the capabilities of edge computing, a concept also discussed in the piece. Edge computing processes data closer to the user, enabling real-time contextual insights, and can reduce reliance on centralized personal data storage—thus supporting a privacy-first framework in hyper-personalisation as envisioned by Chowdhury.
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You can find the full article on our website, where we continue to bring you thought-provoking perspectives from guest authors like Bikash Chowdhury.
- Bikash Chowdhury underscores the necessity of a transparent value exchange in data sharing, emphasizing the need for users to fully understand the benefits of sharing data in the context of enhancing personalized services.
- By suggesting the use of contextual targeting, which utilizes real-time contextual signals like time of day, location, or relevant events, Chowdhury demonstrates that effective personalization need not rely on extensive individual personal data.
- The article's arguments align well with the capabilities of edge computing, a technology that processes data closer to the user, enabling real-time contextual insights, and reduces reliance on centralized personal data storage, supporting a privacy-first approach in hyper-personalization.
- Stay informed on the latest insights and analysis in the world of digital technologies by subscribing to our newsletter or downloading our mobile application, which provides real-time updates and allows users to save their favorite articles.
- For more thought-provoking perspectives from industry professionals like Bikash Chowdhury, visit our website, a valuable resource for those interested in the intersections of digital technologies, marketing, business, sports, education, news, technology, and data-and-cloud-computing.
