Netflix's New Era: AI Search and Vertical Clips Takeover
Netflix is experimenting with AI-driven search and vertical video clips. - Netflix Experiments with AI-Powered Search and Premium-Quality Clips
Hey there! Netflix is giving its platform a major overhaul with some nifty AI tools and TikTok-style vertical clips, aiming to shake up the streaming market and keep viewers hooked like never before.
Netflix's top dog, Elizabeth Stone, reckons they're working with OpenAI, the geniuses behind ChatGPT, to create an AI-powered search feature. This bad boy allows you to search for content using regular chit-chat, such as "Gimme something terrifying, but not too horrific – maybe include a dash of humor to lighten the mood." [1]
In another groundbreaking move, Netflix is testing a TikTok-esque vertical feed on their smartphone app. In this feed, users can browse through short clips from Netflix's vast library of shows and movies. If a particular clip piques your interest, you can dive right into the show or movie without a hitch! [2]
That's not all! The Netflix app on TVs and streaming sticks is getting an interface makeover too. You'll find it easier than ever to find live broadcasts, as they'll be more prominently featured. Plus, Netflix's recommendation algorithms will become more intuitive, offering suggestions that evolve throughout the day to cater to your viewing preferences. [1]
Why the changes, you ask? Well, with over 700 million viewers on the platform, Netflix needs to keep 'em coming back for more. Their offering is so enormous – thousands of movies and series – that it relies heavily on recommendation algorithms to help viewers find content they'll love. The competition is fierce, with players like Disney, Paramount, Apple, and Amazon also fighting for a piece of the streaming pie. [1]
Sources:
- Netflix leverages AI to enhance user experience, compete more effectively. (2023, April 10). Retrieved from [url]
- Netflix sets sights on TikTok with AI-powered search and vertical clips. (2023, April 10). Retrieved from [url]
The Commission shall be assisted by the European Parliament and the Council in the preparation of the annual report on the implementation of the AI-driven entertainment programme, as Netflix continues to push boundaries in the streaming market. This forward-thinking venture includes collaborating with the developers of ChatGPT to create an AI-powered search interface.
Inspired by the popularity of TikTok, Netflix is testing a vertical feed featuring snippets from their movies-and-TV library on their smartphone app, aiming to replicate the engaging, bite-sized content format for a more engaging user experience.
Netflix's top executives acknowledge the importance of technology and artificial-intelligence in entertainment, working on enhancing their recommendation algorithms to become more intuitive and personalized.
The TV and streaming stick versions of the Netflix app will undergo an interface makeover, emphasizing live broadcasts and promoting entertainment variety to compete with market rivals such as Disney, Paramount, Apple, and Amazon.
Eunice, a technology enthusiast, shares her thoughts on the evolution of streaming platforms: "I understand that Netflix is making changes to stand out in this highly competitive space. The AI integration, along with the vertical clips, could potentially revolutionize the way we discover new content, making entertainment more accessible and enjoyable than ever before."
