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New E-Book 'Towards a Mobility V2' Challenges MaaS Norms

This e-book challenges the very term 'Mobility as a Service'. Discover how users are now active participants, reshaping the sector's dynamics.

In this image it looks like it is a mart. In the middle there is an entrance. Beside the entrance...
In this image it looks like it is a mart. In the middle there is an entrance. Beside the entrance there are dustbins. On the left side there are trolleys in the line. At the top there is light. In the store there are few people who are walking by looking at the products.

New E-Book 'Towards a Mobility V2' Challenges MaaS Norms

A new e-book, 'Towards a Mobility V2: State of Play', explores the evolving landscape of Mobility as a Service (MaaS) in the United States. It questions if traditional supplier-customer boundaries are blurring and examines the roles of both parties in this shifting sector. The e-book challenges the very term 'Mobility as a Service', suggesting it may no longer accurately reflect the complex dynamics at play in the USA. It explores the notion that these boundaries are fading, with suppliers and customers increasingly merging roles. The author, whose identity is not disclosed, examines the current state of MaaS in the United States. They explore how users are no longer just passive recipients but active participants, influencing service development and delivery. The e-book 'Towards a Mobility V2: State of Play' offers a fresh perspective on MaaS, questioning established norms and encouraging a re-evaluation of traditional roles in the USA. It underscores the need for a more nuanced understanding of this evolving mobility landscape in the United States.

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