News Distribution Platforms Boom: MSN, Yahoo, NewsBreak Expand Reach
News distribution platforms have seen significant growth in partnerships and services. Microsoft News (MSN) and Yahoo News have expanded their reach, while local news platforms like NewsBreak have emerged. Publishers and brands can now access a wide range of tools and services to distribute their content effectively.
Microsoft News (MSN) has made strides in content distribution. Despite initial challenges, publishers can now access MSN through partnerships with MediaFeed, which also handles content optimization. Yahoo News, on the other hand, offers a creator program for distributing and monetizing content, facilitated by Nordot for onboarding.
For local news, NewsBreak presents a unique opportunity for U.S.-based publishers. It focuses on local stories and offers a platform for reaching local audiences. The website cooperates with Axel Springer SE and Burda Forward to distribute content from Medienfed and FlatPlan on MSN and NewsBreak.
To distribute content effectively, we partner with agencies like Nordot, MediaFeed, and FlatPlan. We also work directly with publishers and brands to ensure their content reaches the right audience. Our Custom Feed Builder is a tool designed to amplify the impact of content distribution.
With platforms like Flipboard, Apple News, and SmartNews, publishers can reach a wider audience. Flipboard, a free content discovery platform, allows publishers to create magazines and curate Storyboards. Apple News, accessible on macOS and iOS devices, offers integration through site settings. SmartNews, a top mobile news reader, uses an adaptive algorithm for personalized content feeds. Setting up SmartNews requires planning content strategy, building a compliant feed, and submitting it through their partner program.
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