Nio presents the ET9 Horizon Edition featuring a distinctive two-tone color scheme, slated for release later in the current year.
Nio, the Chinese electric vehicle manufacturer listed on the New York Stock Exchange (NYSE: NIO), has officially announced the launch of the ET9 Horizon Edition. This special version of Nio's flagship model promises a unique, premium aesthetic with a distinctive two-tone paint design in blue and silver.
The two-tone paint design is a deliberate choice to elevate the vehicle's luxury status. Nio's product head stated that the design is intended to provide a "natural and harmonious transition" between the two colours, contributing to an upscale aesthetic. This design approach aligns with that of luxury brands like Mercedes-Maybach, as seen in their Maybach GLS and S-Class models.
The ET9 Horizon Edition is more than just a visual upgrade. It offers a more sophisticated design and product experience, reflecting Nio's strategy to expand its premium offerings. Along with exclusive wheel designs, these changes aim to make the ET9 more competitive in the luxury market.
The two-tone paint design is part of a broader effort by Nio to position the ET9 as a premium executive sedan, appealing to a broader affluent audience. This design choice is a new attempt to blend the most beautiful sky with two-tone design, symbolising the vision of 'Blue Sky Coming'.
Nio has filed to add two-tone paint and new wheels to the ET9 to highlight its premium status. The ET9 Horizon Edition incorporates Nio's signature brand elements into the vehicle's design, ensuring a consistent and recognisable identity.
The starting price of the ET9 Horizon Edition is RMB 788,000, including the battery. Nio will share more product information and design details about the ET9 Horizon Edition in the near future. The company plans to release the special edition model later this year.
[1] https://www.mercedes-benz.com/maybach/cars/maybach-s-class/ [2] https://www.maybach.com/en/maybach-gls/ [3] https://www.autoblog.com/news/2023/02/01/nio-et9-revealed-with-two-tone-paint-design/ [4] https://www.bloomberg.com/profile/company/NIO:US [5] https://www.mercedes-benz.com/maybach/en/design/design-philosophy/ [6] https://www.bloomberg.com/quote/NIO:US?from=yahoo
- The two-tone paint design on the ET9 Horizon Edition, inspired by luxury brands like Mercedes-Maybach, aims to elevate its status as a premium electric vehicle.
- The ET9 Horizon Edition, with its distinctivetwo-tone paint design and exclusive wheel designs, is a strategic move by Nio to compete more effectively in the luxury market.
- Nio's intentions with the two-tone paint design on the ET9 Horizon Edition are to create a natural and harmonious transition, contributing to an upscale aesthetic.
- In an effort to attract a broader affluent audience, Nio is positioning the ET9 as a premium executive sedan, symbolised by the 'Blue Sky Coming' two-tone design.
- To underscore the premium status of the ET9 Horizon Edition, Nio has filed for the inclusion of two-tone paint and new wheels in its design, as seen in the ET9's official reveal.
