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Onetag Expands Data Offerings, Partners with Lotame for Identity-Driven Marketing

Onetag's new partnership with Lotame unlocks a wealth of data for marketers. Real-time AI optimisation ensures campaigns meet KPIs and maximise effectiveness.

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1 min read
In this image there is a conference in which there are people sitting in chair and listening to the...
In this image there is a conference in which there are people sitting in chair and listening to the people who are on the stage. It seems like an event in which there is a conversation between the media people and the owners. At the background there is a big hoarding and the wall beside it.

Onetag Expands Data Offerings, Partners with Lotame for Identity-Driven Marketing

Onetag has expanded its data offerings and formed a new partnership. The company, known for its Smart Curation Platform, now provides direct access to Lotame Data Exchange (LDX). This move enhances Onetag's capabilities in identity-driven marketing.

Onetag's new partnership with Lotame brings over 50,000 attributes and more than 100 data sources for segment creation. This wealth of data allows marketers to gain deeper audience insights and engage in cookieless activation.

The integration includes real-time AI optimisation for campaign KPIs. Additionally, Onetag's unique curation levers enhance media quality and attention-based selection. This ensures that marketers can make informed decisions and maximise their campaign effectiveness.

With this partnership, Onetag's Smart Curation Platform now offers direct access to LDX's extensive taxonomy. This expansion of data sources and capabilities enables marketers to engage in safe, high-quality data-driven campaigns. The partnership is a significant step forward for Onetag in the realm of identity-driven marketing.

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