OpenAI Introduces 'Instant Checkout' for Seamless Shopping in ChatGPT
OpenAI has introduced a novel shopping system, enabling ChatGPT users to make purchases directly through conversations. The new feature, 'Instant Checkout', has already integrated with U.S.-based Etsy sellers and will soon expand to include over a million Shopify merchants. This move comes as a significant portion of ChatGPT's 700 million weekly active users express shopping-related queries.
OpenAI aims to simplify shopping journeys within ChatGPT and facilitate merchants in converting conversations into checkouts. The Instant Checkout feature allows users to confirm order, shipping, and payment details without leaving the ChatGPT conversation. Soon, users can shop from popular brands like Glossier, SKIMS, Spanx, and Vuori, along with U.S.-based Etsy sellers.
ChatGPT acts as an intermediary, securely passing information between the user and the merchant for orders, payments, and fulfillment. OpenAI will open source its Agentic Commerce Protocol (ACP) to enable other merchants and developers to integrate agentic checkout, further expanding the system's reach.
The integration of OpenAI's shopping system has led to a rise in stocks for Etsy and Shopify. By making shopping more convenient for users and providing new sales channels for merchants, OpenAI's initiative is set to reshape e-commerce landscapes.
