Pet Owners Demand Eco-Friendly Packaging, Industry Struggles to Meet Expectations
Pet owners, especially those opting for premium food, are increasingly demanding eco-friendly packaging that doesn't compromise on freshness and convenience. However, the current landscape presents challenges in meeting these expectations.
Multi-layered packaging, popular in premium pet food, is tough to recycle due to its complex composition. Both plant-based and animal-based materials, despite their good oxygen transmission rates, absorb moisture quickly and degrade. According to Scott Whiteside, a food science professor at Clemson University, creating high-barrier, graphic pet food packaging from renewable resources is challenging.
Biodegradable packaging, while appealing, may leach compounds into groundwater in certain landfills, making it less environmentally friendly in those cases. Meanwhile, consumers seek packaging with low environmental impact. German company Alpenwuff is currently developing sustainable pet food packaging that balances preservation and barrier-free gas permeability, focusing on careful and gradual development and the use of sustainable materials.
The pet food industry faces challenges in meeting consumer demands for sustainable packaging that maintains freshness and convenience. While biodegradable options exist, their environmental impact varies. Companies like Alpenwuff are working on innovative solutions, but recycling and space-saving considerations remain important factors in packaging design.
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