Potential for 360-degree camera to instantaneously take over the budget sector of the market?
In the realm of 360-degree action cameras, Akaso, a brand renowned for budget-friendly action cameras, is making waves with its latest release. The new Akaso 360-degree action camera offers an appealing alternative to high-end models like the GoPro Max 2, without compromising on key features.
The Akaso camera boasts a 72-megapixel 360-degree image capability or 5.7K 360-degree video, a specification that matches the key features of GoPro's Max camera. The device also features digital image stabilization, AI subject tracking, horizon levelling, and an "invisible selfie stick" effect, providing smooth and immersive footage.
In terms of design, the Akaso camera seems to be influenced by the Insta360 X3, with a touchscreen interface that is reminiscent of its portable counterpart. However, the Akaso camera's design is more budget-friendly, catering to a wider audience.
The touchscreen design is a significant departure from the conventional action camera layout, offering users a more intuitive and user-friendly experience. The camera's operation primarily relies on the touchscreen, making it easy for users to navigate through settings and capture footage.
Priced at $199.99 / £199.99, Akaso's 360-degree camera targets a budget price point, positioning itself below established alternatives like the GoPro Max 2. This affordable price point makes it an attractive option for content creators, the tech-curious, outdoor enthusiasts, and daily/travel vloggers who want to explore 360-degree action cameras without breaking the bank.
On the other hand, the GoPro Max 2 is a premium 360 action camera, priced accordingly for enthusiasts and professionals. It offers advanced features and build quality, including superior stabilization, audio, and creative shooting options.
While Akaso’s 360 camera competes in the same category and overlaps in specs, it is not a direct competitor to the GoPro Max 2 but rather a budget alternative catering to a different segment of the market. For those prioritizing budget and basic 360 functionality, Akaso’s new camera is compelling; for those seeking the highest quality, advanced features, and seamless user experience, the GoPro Max 2 stands out.
The new Akaso 360-degree action camera is launched on July 7, adding another contender to the growing 360-degree action camera market. As the market continues to evolve, we can expect to see more innovative products and features from brands like Akaso, GoPro, and Insta360.
Adam Juniper, a tech journalist with over 20 years of experience, is the resident expert on camera drones and drone photography at Digital Camera World. He has authored several books, including The Complete Guide to Drones, The Smart Smart Home Handbook, 101 Tips for DSLR Video, and The Drone Pilot's Handbook. His expertise spans across a variety of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers, 3D scanners, borescopes, radar detectors, and more.
- Adam Juniper, a seasoned tech journalist, is the resident authority on camera drones and drone photography at Digital Camera World.
- He has penned numerous books on various topics, such as The Complete Guide to Drones, The Smart Home Handbook, 101 Tips for DSLR Video, and The Drone Pilot's Handbook.
- With over 20 years of experience, his expertise encompasses an array of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers, 3D scanners, borescopes, radar detectors, and more.
- The new Akaso 360-degree action camera's launch on July 7 adds another competitor to the expanding 360-degree action camera market.
- This market will likely see more innovative products and features from well-known brands such as Akaso, GoPro, and Insta360 as it continues to mature.
- The Akaso camera's 72-megapixel sensor, 5.7K 360-degree video capability, and budget-friendly design make it an attractive gadget for content creators, tech enthusiasts, outdoor enthusiasts, and vloggers looking to explore 360-degree action cameras without exceeding their budgets.
