Practical Effects of Producing Artificial Intelligence and Enhanced Reality in the Realm of Daily Life
June 3, 2025
12:00 PM ET / 11:00 AM CT / 9:00 AM PT / 5:00 PM GMT
Duration: 60 minutes
Sponsor: Dassault Systèmes
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Cut the hype, get real:
Gone are the days of dazzling promises by augmented reality (AR) and artificial intelligence (AI) systems claiming to boost productivity. But are these technologies truly making a difference in your day-to-day operations? Can a typical company even make them work?
Find out the answers to those questions and more as we separate the marketing mumbo-jumbo from the true impact AR and AI have on manufacturing.
In this session, you will:
- Discover the real-world benefits AR and AI have on manufacturing processes
- Learn from inspiring customer success stories that bring AR and AI into the real world
- Understand how these technologies address common challenges like efficiency, accuracy, and adaptability in industrial equipment manufacturing
- Gain actionable insights, real-world examples, and a clear perspective on whether investing in AR and AI is a smart move for your business
Speaker
Mike Bradford | Director - DELMIA Strategic Business Development and Marketing | Dassault Systèmes
With over 30 years of experience in Manufacturing and Information Technologies, Mike Bradford is a seasoned professional. From being a MIS Manager to owning a business, Mike brings a wealth of knowledge to the table. Currently, he serves as the Sr. Industry Process Consultant for Transportation & Mobility in the DELMIA Center of Excellence.
Mike is a member of ASCM and AIAG, contributing to multiple industry work groups, speaking at industry workshops and conferences, and being published in several trade magazines.
Sponsored by:
BMW, Porsche, and Ford have already reaped the benefits of AR and AI in their manufacturing processes. Let's dive into their success stories.
BMW: AR for faster, more accurate inventory management
At its Munich plant, BMW equipped workers with AR glasses to assist during inventory processes. The AR overlay of digital instructions onto real-world components resulted in a 22% reduction in inventory identification time and a 33% decrease in error rates. This efficiency boost and minimization of mistakes proved AR's potential in streamlining operations and enhancing accuracy[5].
Porsche: AGV and AR integration for flexible assembly lines
Porsche introduced an automated guided vehicle (AGV) assembly system for the electric Taycan model. Instead of traditional assembly lines, vehicles are moved between stations by AGVs, providing flexibility for cars needing custom interior features. With AR planning and logistics tools, this system saved 30-40% in capital expenses by creating a nimble production layout, increasing agility, shortening ramp-up times, and supporting high-mix, low-volume manufacturing[5].
Ford: AI-powered AR for defect inspection
Ford combined high-resolution machine vision with AR to inspect painted surfaces for defects. Using 16 HD cameras capturing over 1,000 images per surface, the system builds 3D models to catch even minute particles smaller than a grain of salt, reviewing 15 frames per second. This AI-augmented AR inspection system led to a 90% drop in defect rates and a 50% increase in inspection speed, significantly improving product quality and productivity[5].
These examples show the synergistic power of AI and AR in revolutionizing manufacturing, boosting flexibility, quality, and operational efficiency. AI-powered AR is proving instrumental in automating quality inspections, quickly identifying defects, and optimizing workflow efficiency. AI algorithms combined with AR enable real-time, actionable insights on the shop floor, reducing complexity and improving outcomes. At the same time, AI-driven edge analytics are being used to monitor and optimize factory operations in real-time, providing protection for assets and empowering workers directly on the factory floor[3][4].
So, are AR and AI worth it? The success stories speak for themselves. Join us to learn more!
- The manufacturing industry is leveraging the synergistic power of artificial intelligence (AI) and augmented reality (AR) to revolutionize their processes, as demonstrated by BMW, Porsche, and Ford's successful implementations.
- Companies can significantly boost flexibility, quality, and operational efficiency by integrating AI and AR technologies, such as AI-powered AR for defect inspection like Ford's system, which led to a 90% drop in defect rates and a 50% increase in inspection speed.
