Radeberger Group to Exclusively Handle Estrella Damm in Germany from 2026
The Radeberger Group has announced it will exclusively handle the marketing and distribution of Estrella Damm in Germany from January 2026. The Spanish beer brand will be available in various formats, including reusable bottles and kegs, and will be supported by an online campaign and social media efforts.
The new formats for Estrella Damm in Germany include 0.33-liter reusable water bottles, cans, and 30-liter kegs. The Radeberger Group, which already distributes brands like Guinness and Hop House 13, aims to strengthen its international portfolio with this takeover.
The long-term cooperation agreement covers all distribution channels, including retail, beverage wholesale trade, gastronomy, and delivery services. The brand identity owner, Grupo Damm, has entrusted the Radeberger Group with expanding Estrella Damm nationally, which is currently available in 95 countries worldwide. Estrella Damm will be bottled for the German market at the Radeberger Group's Dortmund site.
To kick off 2026, the Radeberger Group plans to provide its sales partners with extensive marketing materials for Estrella Damm. The brand will also be integrated into the Radeberger Group's event and festival business and supported by sales-promoting measures. The Radeberger Group takes over from the previous distributor gdp Global Drinks Partnership, with the brand owner remaining Grupo Damm.
