Reducing costs in electric vehicles and traditional gas-powered cars
In a significant shift, Chinese car manufacturers are making a bold move to conquer the European market, with their electric vehicles (EVs) becoming increasingly competitive in price and popularity.
According to a study conducted by the Center Automotive Research (CAR) in Bochum, the average price of an EV in Europe stands at 35,353 euros, while that of a conventional car is 33,110 euros. The price gap between EVs and conventional cars has decreased by more than two-thirds over the past year, making the prices of EVs more comparable to those of conventional cars.
The study also reveals that the average discount for electric vehicles is 17.5%. This, combined with the decreasing price gap, could increase the adoption of EVs in the market.
Chinese brands, such as MG Roewe, BYD, and Xpeng, are making a notable impact in the German car market and targeting the European market. MG Roewe leads with over 15,600 new registrations in Germany in 2025, BYD has quintupled its registrations to around 8,500, and Xpeng also maintains a presence, albeit smaller.
BYD, in particular, is aggressively expanding its dealer network and aims for 50,000 sales in Germany as a key to its European expansion. These Chinese brands are becoming increasingly visible due to their marketing efforts and growing presence in the electric vehicle sector.
The study also states that German carmakers are increasingly pursuing strategies to make EVs more attractive to customers. German manufacturers, especially Volkswagen and its subsidiaries, are driving the development of more price-competitive EVs.
Interestingly, the perception that German carmakers have been slow to adapt to electric mobility is outdated, according to the study. However, this perception is not directly addressed in the study.
CAR experts predict that electric cars will surpass the 20% threshold of new registrations next year. A larger number of both domestic and imported electric car models will contribute to this increase.
The IAA auto show in Munich will showcase electric cars from these Chinese manufacturers, further highlighting their commitment to the European market. As the prices of EVs continue to decrease and their popularity grows, it seems that the future of the European car market is electric.
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