Renewed Initiative: Georgia Lottery Marks IWG's Return
Georgia Lottery Partners with Instant Win Gaming for Modern Digital Gaming Experience
The Georgia Lottery Corporation has announced a partnership with Instant Win Gaming (IWG) and IGT to modernize its gaming system and offer players a wider range of digital instant-win games.
For the Georgia Lottery, this partnership brings several benefits. The modernization of the lottery product offering allows players to access digital instant-win games online as well as in-store, expanding the reach of the games and attracting younger, mobile-first consumers. This expansion increases revenue potential by providing online convenience, which helps drive sustainable growth without increasing operational overhead.
Digital platforms also enable better security, reduce fraud, and can expand retailer partnerships more easily thanks to cloud-native infrastructure. Overall, these benefits help enhance the Lottery’s role as a critical funding engine for state educational programs such as HOPE Scholarship and Pre-K, which have received over $18.7 billion from lottery proceeds so far in Georgia.
For players, the partnership means access to a new variety of interactive, convenient eInstant games that can be played online or through mobile apps. These games complement the Georgia Lottery's current offerings, including popular scratcher tickets and draw games, and may also benefit from promotional offers such as deposit match bonuses and exclusive coupons.
Members of the Georgia Lottery Players Club will receive exclusive access to interactive games and special promotions. Digital instant games provide players immediate results and the ability to play from anywhere, enhancing their overall lottery experience.
The Georgia Lottery version of Cash Expander, one of IWG's popular eInstant games, has been localized for Georgia players. The Georgia Lottery Corporation anticipates that the new InstantGames will bring players new and exciting experiences.
Rhydian Fisher, CEO of Instant Win Gaming (IWG), expressed enthusiasm about the relaunch of eInstant games in Georgia. Gretchen Corbin, President and CEO of the Georgia Lottery Corporation, expressed excitement about introducing IWG's InstantGames to their players.
This is IWG's second integration with IGT for a U.S. lottery, having previously partnered to supply eInstant games to the Kentucky Lottery. The Georgia Lottery Corporation believes that the collaboration with IWG and IGT will help them grow the important category of games.
The new InstantGames from IWG will complement the Georgia Lottery's current Diggi Game offerings. IWG's InstantRGS (remote game server) has been successfully integrated with IGT's iLottery platform. The Georgia Lottery's Diggi Games contribute to the funding of Georgia's Pre-K and the HOPE Scholarship programs.
The Georgia Lottery Corporation appreciates the collaboration with IWG and IGT, and looks forward to providing its players with the latest in entertainment.
The partnership with Instant Win Gaming and IGT brings a modern digital gaming experience, elevating the lottery offering with online access to various eInstant games. This partnership expands the revenue potential through online convenience, contributing significantly to state educational programs like HOPE Scholarship and Pre-K via data-and-cloud-computing technology, thereby enhancing the Lottery's critical role as a funding engine.
