Retail giant Desigual plans to revamp its shopping experience with the introduction of a fresh store design concept.
Desigual Partners with Cirque du Soleil for an Epic Tech-Driven Fashion News
Desigual, a Catalan fashion house, is poised to transform the shopping experience with a novel, fully technological store concept. The brand, which generated a turnover of 440 million euros last year, has inked a deal with Cirque du Soleil to create a collaborative collection over the next five years.
Desigual's helmsman, Manel Adell, is driving this innovative endeavor. The collaborative collection will debut this week on Desigual's online store and in fifteen handpicked stores worldwide. The initial cities to host pop-up stores will be Barcelona and Santa Monica, California.
More cities will be added to the list of pop-up stores next year. The collection will hit the global market in February. Customers can opt to have their purchases delivered home at no extra cost post in-store assistance.
The new concept will premiere in Desigual's Barcelona flagship store in January. It will boast digital spaces where customers can select garments and receive personalized advice from the brand's designers. The collaboration with Cirque du Soleil will also see a tent set up in Cirque du Soleil shows, spanning 200 square meters for selling collection garments.
Desigual targets a turnover of up to 50 million euros in the next three years thanks to this collaboration. However, further details about the collaboration remain scarce.
The new store concept will empower customers with autonomy in their shopping experience. Desigual aims to deliver an immersive and interactive experience for its customers, seamlessly blending fashion and technology in a unique manner.
This isn't Desigual's first foray into uncharted territory. The brand has consistently pushed boundaries with its bold and innovative designs, solidifying its status as a fashion industry trailblazer. With this new collaboration and store concept, Desigual continues to redefine the shopping experience.
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