Revised Privacy Policy in Adherence to CCPA
**California Consumer Privacy Act (CCPA) Takes Effect Tomorrow**
Starting tomorrow, businesses operating in California that meet specific revenue or data volume thresholds will be required to comply with the California Consumer Privacy Act (CCPA). This landmark legislation aims to protect the privacy rights of California residents.
The CCPA applies to for-profit businesses that have annual gross revenues exceeding approximately $25 million, buy, receive, sell, or share the personal information of 50,000 or more California consumers, households, or devices annually, or derive 50% or more of their annual revenues from selling or sharing California residents’ personal information.
**What Personal Information Does the CCPA Cover?**
The CCPA covers a broad range of personal information that identifies or is linked to California residents. This includes personal identifiers such as names, addresses, email, and phone numbers, data regarding consumer behavior, browsing history, and purchase history, information collected through online or offline interactions, and any other data that can be used to identify or profile a consumer or household.
Businesses must disclose what categories of personal information they collect, how they use it, if they sell or share it, and for how long they retain it. They must also provide this information within 45 days of a request in a portable and easily accessible format.
**Obligations of CCPA-Compliant Businesses**
CCPA-compliant businesses must ensure transparency, facilitate consumer rights, and implement privacy protections. This includes providing a conspicuous link to a Privacy Policy that is updated at least once every 12 months, a list of the categories of personal information the business has collected about users in the preceding 12 months, a link to the "Do Not Sell My Personal Information" page, and information about consumer rights.
The Privacy Policy shall also include two separate lists of categories of information the Business has (i) sold or (ii) disclosed for a business purpose, each within the preceding 12 months or, if the Business has not done so, disclosing that fact. It shall list the categories, sources, and purposes of personal information collected and/or sold over the past 12 months.
**Consumer Rights under the CCPA**
California residents have the right to opt out of having their personal information sold by businesses, and a separate link to the "Do Not Sell My Personal Information" opt-out page must be provided. They also have the right to request disclosure of the information collected and sold by businesses.
**The Future of Privacy Laws**
The CCPA is just one piece of the privacy law puzzle in the United States. State privacy laws vary from state to state, creating a patchwork of privacy laws across the nation. Compliance with federal and state privacy laws is essential for the success and legality of business operations.
The California Privacy Rights Act (CPRA), which expands upon the CCPA, will go into effect on January 1, 2023, adding new consumer protections and business obligations. Businesses must ensure compliance with the CPRA from the start as the Attorney General of California has signaled an intention to strictly enforce it.
[1] [California Consumer Privacy Act (CCPA) - Overview](https://www.privacyrights.info/your-privacy-rights/california-consumer-privacy-act-ccpa) [2] [California Consumer Privacy Act (CCPA) - Compliance Checklist](https://www.privacycompliancehub.com/california-consumer-privacy-act-ccpa-compliance-checklist/) [3] [California Consumer Privacy Act (CCPA) - Key Components](https://www.privacycompliancehub.com/california-consumer-privacy-act-ccpa-key-components/) [4] [California Consumer Privacy Act (CCPA) - Personal Information](https://www.privacycompliancehub.com/california-consumer-privacy-act-ccpa-personal-information/)
- To maintain compliance with the California Consumer Privacy Act (CCPA), technology must be implemented to manage and protect customer data, as businesses need to disclose how they use personal information, if they sell or share it, and for how long they retain it.
- The California Privacy Rights Act (CPRA), set to take effect in 2023, requires businesses to have robust finance systems in place to handle increased consumer requests, as it expands upon the CCPA, adding new consumer protections and business obligations.
