Rocketbrush Studio's Example Brief for 2D Game Art Design
In an exciting development, the details of an upcoming 2D art outsourcing project for an unannounced slot game have been unveiled. The project promises high-quality visuals and engaging gameplay, with a focus on a playful and encouraging atmosphere rather than a dark and serious tone.
The project's requirements are meticulously detailed to ensure seamless collaboration with the art studio or freelancers. Here's a breakdown of the essential components:
1. **Asset List**: A comprehensive inventory of all needed 2D assets, including symbols (slot reels icons), backgrounds, UI elements, character or mascot designs, animations, and marketing materials, will be provided.
2. **Art Style References**: Visual references or mood boards showcasing the desired art style—whether it's realistic, cartoonish, stylized, pixel art, or a specific theme (e.g., mystical, classic fruit slots)—will be shared. Consistent style reference images ensure all assets align cohesively across the game.
3. **Animation References**: Examples or briefs describing animation types and fluidity expected—for example, reel spin animations, symbol win effects, UI button feedback, or more complex character animations—will be provided. Reference videos or GIFs often help specify timing and style.
4. **Level of Detail**: The resolution, pixel size, detail intensity, and complexity of animations will be specified. Clarity here helps manage scope and cost.
5. **Project Workflow**: The production stages (concept/sketches, line art, coloring, animation, QA, revisions), communication methods and frequency, integration approach, QA processes, possible management models, and expected milestones will be defined.
6. **Export Requirements**: File formats, resolution, color profiles, transparency needs, naming conventions, folder structures, animation export formats, and optimization needs for performance on target platforms (mobile, desktop, casino terminals) will be clearly outlined.
Each level in the game is based on ancient civilizations, such as Greece, Rome, and Egypt. The game features usual mechanics for digital slot machines and online casinos, allowing players to make spins, earn rewards, and buy coins for more spins.
The game's soft-launch is expected by the end of December, and it will be available on mobile platforms (iOS and Android). During the production stage, rough sketches with the overall idea and shapes will be shown first, followed by finalization. All images should be presented in PSD format with layers carefully separated and arranged into groups for animation purposes.
An interesting requirement is that at least 75% of the assets need to be delivered before December 1, and all body parts should be painted even where they cover each other in the PSD files. Layer groups should have names for easy navigation by developers. Lastly, all images should have names that clearly indicate their purpose for easy integration into the game's development pipeline.
This approach aligns with best practices from leading casino game art outsourcing studios and game art specialists with extensive experience in 2D and slot machine art production.
In the project's diversified scope, a segment dedicated to the lifestyle, fashion-and-beauty, gadgets, smartphones, and technology aspects of the game will be considered. For instance, characters or mascots may be designed to wear trendy clothing representing the latest fashion trends, or the game could feature futuristic smartphone or tech-themed slot reels. Moreover, the game's UI elements, marketing materials, or animations could showcase cutting-edge technology and design, reinforcing the game's playful and encouraging atmosphere.
