Rumble's AI Cloud Investment Amounting to $1.17B May Fuel Up AI-Related Tokens Such as SUBBD
In a significant move, Rumble has announced a $1.17 billion all-stock acquisition of Northern Data's Taiga AI cloud and Ardent data center divisions. This strategic move positions Rumble as a major player in the rapidly growing AI cloud infrastructure market.
The acquisition integrates a large array of cutting-edge GPU assets and extensive data center capacity into Rumble's ecosystem. Approximately 20,480 Nvidia H100 GPUs and 2,048 H200 GPUs will bolster Rumble's cloud computing and AI capabilities, substantially enhancing the company's position in the competitive AI cloud landscape.
This move reflects a broader convergence of AI and blockchain within the crypto industry. Tether, a controlling stakeholder in Northern Data, has previously invested $775M into Rumble, with the initial investment being $250M in cash. The financial backing of Rumble by Tether, a leading stablecoin issuer, is a testament to the potential of this strategic alliance.
Tether is fully supportive of the Rumble acquisition and, as an important customer, has committed to purchasing GPUs for a multi-year period. The acquisition also strengthens Rumble's relationship with Tether, as Tether becomes an integral part of the Rumble ecosystem.
The acquisition of Northern Data's AI assets is not just a significant step for Rumble, but also for the crypto industry as a whole. It signals a new phase for the industry, as crypto-native companies are investing in AI infrastructure. This shift from market-facing activity to owning underlying infrastructure is a sign of a maturing crypto industry.
Moreover, the acquisition positions Rumble as an AI-integrated crypto creator platform. The SUBBD Token ($SUBBD), which is at the heart of this platform, is designed for the next generation of creators and fans. Holders of the $SUBBD token will unlock further perks post-launch, including exclusive content, early access to creator drops, loyalty rewards, and platform discounts.
The demand for GPUs and high-performance computing has increased due to both blockchain mining needs and AI model training. Rumble's acquisition of Northern Data's AI assets addresses this demand, providing the company with the necessary infrastructure to deliver faster, more interactive experiences.
Projects that merge blockchain and AI, such as $RNDR, $FET, and $TAO, have seen an increase in capital flow. Rumble's acquisition of Northern Data's AI assets further underscores the overlapping computational demands of AI workloads and blockchain operations, as both require scalable, high-performance infrastructure.
By combining GPU-based AI services with decentralized and blockchain-aligned infrastructure, Rumble aims to democratize AI cloud services, promote data privacy, and align with regulatory trends such as the EU AI Act and U.S. data sovereignty efforts.
With over 250M combined social followers across ambassadors and partner brands, the SUBBD Token ($SUBBD) is poised to make a significant impact in the AI cloud infrastructure market. This acquisition accelerates Rumble's transformation into a global AI cloud leader, while also representing a notable example of the crypto industry's expanding influence into AI-driven cloud infrastructure.
However, it's important to remind readers that crypto investments come with risks. Only funds that can be afforded to lose should be invested. Despite the potential benefits, it's crucial to approach crypto investments with caution and due diligence.
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