Samsung announces rapid growth in Galaxy AI and Gemini utilization, pledging significant expansion efforts
## Samsung Aims to Expand Galaxy AI Reach to 400 Million Devices by 2025
Samsung has announced an ambitious plan to bring its AI features to over 400 million devices worldwide by the end of 2025, aiming to double its current reach in just over a year[1][2][3]. The company's strategy is centred on strong consumer demand for mobile AI and the desire for more personalised, intelligent device experiences.
### **Key Elements of Samsung’s Strategy**
- **Broadening AI Across Devices**: Samsung plans to extend AI features to a wider range of devices, including smartphones, tablets, and wearables such as the Galaxy Watch 8 series and the upcoming Galaxy Z Fold7[1][3]. - **Ecosystem Integration**: Samsung is integrating AI capabilities throughout its ecosystem, ensuring seamless functionality across devices and software. This enhances user experiences and encourages adoption[2]. - **Google Partnership**: Samsung is collaborating closely with Google, using Google’s Gemini AI for advanced functionalities. For instance, Gemini powers the AI voice assistant in the Galaxy Watch 8, and its live video features are optimised for devices like the Galaxy Flip[2]. - **Hardware Optimisation**: Samsung is equipping its latest devices with custom silicon, such as the Snapdragon 8 Elite for Galaxy in the Z Fold7, designed for superior AI performance. This enables more powerful on-device AI processing and new use cases[1]. - **Focus on User Engagement**: Over 70% of Galaxy S25 users actively engage with AI-powered features[2]. Samsung is using research insights from Symmetry Research to refine features and make them an integral part of daily routines, driving habitual use[2]. - **Strategic Messaging**: Samsung positions Galaxy AI as a transformative platform, not just a set of features. The company's messaging emphasises building a future where devices anticipate needs and work proactively, making life feel a little more effortless[2][3].
### **Summary Table: Samsung’s Multi-Pronged Approach**
| Strategy Component | Description | |-----------------------------|---------------------------------------------------------------------------------------------| | Device Expansion | Rollout across smartphones, tablets, wearables; flagship and mainstream devices[1][3]. | | Ecosystem Integration | Seamless AI features across all Samsung devices and apps[2]. | | Google Partnership | Leveraging Gemini AI for advanced assistant and video capabilities[2]. | | Hardware Innovation | Custom chipsets optimised for on-device AI tasks[1]. | | User Behavior Insights | Data-driven feature refinement for habitual use[2]. | | Strategic Messaging | Positioning AI as essential to daily life, not just an add-on[2][3]. |
## **Additional Insights**
- The Galaxy S26 series is rumoured to include a new Galaxy Ring feature[4]. - Samsung aims to double its previous AI reach of 200+ million devices[1]. - One in three Galaxy S25 owners use Brief, and Photo Assist usage on the Galaxy S25 has doubled compared to Galaxy S24 users[5]. - Samsung is seeking feedback from Galaxy owners about their preference for Qi2 magnets over thin phones[6]. - Impressions of the Galaxy Z Fold 7 have been shared, with the device being described as an upgrade-worthy new foldable[7]. - Samsung remains committed to bringing consumers seamless and secure mobile AI experiences[8]. - Google Gemini use has tripled on the latest Galaxy S series[5].
The Samsung Galaxy S26 series is expected to include new Galaxy Ring feature as part of their AI expansion strategy, aiming to double their previous AI reach of 200+ million devices. Samsung's collaboration with Google, utilizing Google's Gemini AI, is instrumental in enhancing the AI capabilities of their devices, such as the Galaxy Watch 8 and the upcoming Galaxy Z Fold7, for advanced functionalities like voice assistants and optimized live video features.
