Samsung Unveils Mobile Conversion in Gaming: Converting Connected TV into App Installations on Mobile Devices
Samsung's AI-Powered Mobile Conversion Solution Links TV and Mobile for Improved Gaming Performance
Samsung Ads has announced a groundbreaking AI-powered mobile conversion solution for gaming, bridging the gap between Connected TV (CTV) viewing and mobile game downloads. This innovative approach aims to enhance cross-screen performance and conversion rates.
The solution works by identifying and targeting users based on their CTV engagement with gaming content and correlating that data with mobile user profiles. This connection allows advertisers to precisely target viewers most likely to download a mobile game, across screens (CTV to mobile).
Once identified, users are presented with personalized, context-aware advertising. AI-powered personalization dynamically tailors ad creatives based on user preferences, gameplay behavior, and contextual signals gathered from CTV viewing patterns, increasing the relevance and appeal of mobile download prompts.
Predictive modeling is also employed to determine the optimal moment to serve ads or promotional offers, aligned with the user's gaming lifecycle. By analyzing engagement metrics from CTV and mobile usage data combined, the AI predicts when users might be more inclined to try a new game, and serves ads accordingly.
The solution also leverages automation and optimization at scale. Machine learning continuously analyzes conversion performance across CTV to mobile pathways, adapting bidding, ad placements, and creative elements to boost download rates and reduce acquisition costs.
To sustain player interest and drive downloads, AI-powered chatbots or conversational agents are sometimes integrated within mobile or social platforms, providing real-time interaction and personalized game recommendations that follow from CTV ads.
By tightly coupling CTV viewing signals with mobile ad delivery and using AI for deep personalization and campaign automation, Samsung's Mobile Conversion solution significantly improves cross-screen performance metrics, such as higher mobile game downloads from CTV ad viewers, better user engagement, and stronger ROI for game marketers.
This innovative approach is part of a broader industry pivot towards integrated, performance-driven advertising. Samsung's Mobile Conversion solution charts a bold new course, turning every screen moment into a catalyst for action, as advertisers increasingly demand outcomes, not just impressions.
Samsung Ads plans to expand the Mobile Conversion framework into various verticals, including travel, quick-service restaurants, retail, financial services, and broader media and entertainment. Future releases will also introduce Web Conversion CPA and TV Conversion CPA solutions, completing a full suite of cross-screen conversion offerings.
Sources:
- Samsung Ads
- VentureBeat
- AdAge
- MarTech Series
- AdExchanger
- In the realm of financial services, Samsung's Mobile Conversion solution may be applied to target users who show an interest in gaming content on Connected TV (CTV), increasing the likelihood of downloading financial mobile apps they find relevant.
- As technologyprogresses, Samsung's Mobile Conversion solution could potentially expand to the sports sector, where ads can be tailored to sports fans, correlating their CTV viewing patterns with mobile user profiles, and offering sports-related mobile apps or services at the optimal moment for higher conversion rates.
