Saxony prioritizes the Gamescom computer games trade event - Saxony is placing hopes on the Gamescom computer games trade fair
Gamescom 2022 Kicks Off in Cologne
The world's largest trade fair for computer and video games, Gamescom, is underway this week in Cologne, Germany. One of the exhibitors at this year's event is Leipzig-based company Fusionplay, showcasing their game "Nice Day for Fishing".
Leipzig's Economic Development Agency is hopeful that their participation in Gamescom will increase the visibility of the city's companies. Anja Hähle-Posselt, head of the agency, has stated that the games industry is beneficial for the economic location of Leipzig.
A joint booth at Gamescom will unite 24 exhibitors, five more than last year. While specific details about Saxony-based exhibitors were not provided, it is known that Saxony is one of the participating countries at the fair. The city of Leipzig is also represented at Gamescom, but no specific details about Leipzig-based exhibitors were given.
Saxony's focus at Gamescom 2022 is to intensify cooperation in the area of digital games and game development. The "Next Level: Saxony" platform will be presented at the fair, offering a network and information on financial support.
Last year, around 335,000 people attended Gamescom. After a trade visitor day on Wednesday, the event will be open to the general public for four days from Thursday.
It's worth noting that regions like Saxony aim to deepen cooperation in digital and cultural industries during such events. This aligns with Saxony's broader goal to support the game industry through partnerships and innovative projects showcased at international fairs like Gamescom.
However, no further detailed information about Saxony's specific projects or initiatives at Gamescom 2022 was found. Nonetheless, the games industry is considered a win for the economic location of Leipzig, and Leipzig's companies aim to make contact with companies interested in settling there through their participation in Gamescom.
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