Shark Tank-Backed Swimming Lesson Rental Platform: Swimply
Swimply, a revolutionary app available on the App Store, is transforming the way people enjoy summertime activities. This pool-renting platform, available in Australia, Canada, and the United States, has gained significant popularity with over 250,000 downloads and a market value of $30 million.
Founded by Derek Bowen, Swimply allows pool owners to rent out their underutilised swimming pools to those who don't have access to one. With a database of 60,000 swimmers and 3,000 pools, the app offers a unique solution for those seeking a refreshing dip during the hot summer months.
To use Swimply, users can browse through available pools, check the hours, choose the day and time that best suit their schedule, and book their preferred pool. Swimply oversees all inter-host and inter-user communication, ensuring a smooth and hassle-free Zoom experience for everyone involved.
Pool owners can advertise their pools on the app, providing specifications, images, and guidelines, and choose their hourly rate. This provides an opportunity for pool owners to offset the costs of pool maintenance while offering others the chance to enjoy a swim.
Swimply has received predominantly positive consumer feedback, with users praising its convenience and affordability. The app has also generated impressive revenue, with over 15,000-20,000 reservations each month leading to a turnover of over $1 million.
The concept for Swimply was born when a woman started making a profit by allowing families to use her pool and covering the maintenance expenses. This innovative idea has since grown into a thriving business, with Swimply securing almost $1.2 million in funding and generating a profit of about $10 million annually.
Swimply takes a commission of 15% from the fee and charges a service cost of 10%. For the safety and cleanliness of the pools, Swimply conducts a thorough check before a pool can be rented. Swimmers and hosts are also required to sign waivers after their bookings.
In addition to swimming pools, Swimply offers other amenities, making it a one-stop destination for summer fun. The app also provides an option for pre-booking, ensuring that users can plan their pool time in advance.
Despite initially starting with four pools available in the New Jersey region during its beta, Swimply has expanded rapidly and is now available across three continents. The app can be found on Instagram, Facebook, Google Play, and the App Store, each boasting a 4 and 4.5 rating, respectively.
Swimply made its debut on Shark Tank in 2020, offering $300,000 for 5% stock. Although a deal was not secured, the exposure provided a significant boost to the app's visibility and growth.
With its unique concept, user-friendly interface, and commitment to safety and convenience, Swimply is undoubtedly making a splash in the world of summer activities. Whether you're a pool owner looking to offset costs or a swimmer seeking a refreshing dip, Swimply is the perfect solution for you.
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