SOFTSWISS commemorates a 16-year history of exceptional performance
SOFTSWISS Celebrates 16 Years of Success and Innovation
In the dynamic world of iGaming, SOFTSWISS continues to make waves, marking its 16th anniversary in 2025. The company's success story is a testament to its focus on people, technology, and shared values, as stated by its founder, Ivan Montik.
This year has been particularly fruitful for SOFTSWISS, with multiple prestigious industry awards under its belt. Affilka, their affiliate software, clinched the Affiliate Software Supplier award at the EGR B2B Awards for the second consecutive year. The marketing team was also honoured with the Marketing Team of the Year Award at the Marketing & Innovation Awards 2025, recognising their innovative use of new technologies and data analytics.
Affilka introduced several noteworthy new features this year, such as Cross-Brand Player Duplicate Detection, Traffic Report with real-time metrics, API access for automated data, Geo-Distributed Redirect reducing site redirect times significantly, and Cohort Analysis Report, supporting over 450 brands, 400,000 affiliate accounts, and 98 million player registrations.
SOFTSWISS's growth in 2025 extends beyond award-winning product innovation and marketing excellence. The company has expanded its Game Aggregator portfolio by forming new partnerships with CG Games, Champion, and Formula Spin, enriching their games offering. Geographic expansion was also a key focus, with new offices opening in Poland (Warsaw and Poznań), Georgia (Tbilisi), and Malta.
The SOFTSWISS iGaming Trends Report for 2025 became a record-breaker, with over 13,000 downloads, reinforcing their role as a thought leader in the industry. This report demonstrates SOFTSWISS's ability to utilise its data troves to release impactful industry guidelines.
SOFTSWISS has also achieved an overall stability and performance with a 99.999% uptime. In the past five years, the company has received 73 business and industry awards, including the CTO of the Year, won by Sergey Kastukevich at the Oracle Customer Excellence Awards, and accolades for Valentina Bagniya, the CMO of SOFTSWISS, for her commitment to marketing and industry influence.
As of 2025, more than 1,350 brands benefit from SOFTSWISS' unique and powerful solutions. The company has also expanded into Brazil and Peru this year, furthering its global footprint. Afflika, SOFTSWISS's affiliate platform, celebrated its 7th anniversary in 2025, another milestone in the company's journey.
In summary, SOFTSWISS's recent achievements combine award-winning product innovation and marketing excellence with expanding affiliate software capabilities and new market partnerships across the iGaming sector in 2025. The company continues to set industry standards and shape the future of iGaming.
- In the realm of business and technology, SOFTSWISS's affiliate software, Affilka, has been increasing its footprint in the sports betting and gambling sectors, with its innovative features like Cross-Brand Player Duplicate Detection and Cohort Analysis Report.
- As the iGaming industry continues to evolve, SOFTSWISS's financial success is a testament to its strategic relationships with gaming providers such as CG Games, Champion, Formula Spin, and its expansion into new markets like Brazil and Peru, illustrating SOFTSWISS's commitment to growth and finance management.
