Specialist in Marketing Platforms
Lumenalta, a leading company specializing in digital innovation, is on the hunt for a Marketing Platform Expert to join their MarTech division. This role is centered around leveraging the capabilities of Hubspot and Iterable to manage and optimize marketing automation platforms, with a focus on executing campaigns, automating customer journeys, and improving engagement.
The Marketing Platform Expert will be responsible for designing, implementing, and optimizing multi-channel marketing campaigns using the Hubspot and Iterable platforms. This includes managing user journeys and segmentation to personalize marketing communications, analyzing campaign performance, and using data-driven insights to refine strategies.
In addition, the role requires supporting the integration of marketing technologies, aligning platforms with broader MarTech infrastructure and business goals, and collaborating with marketing, sales, and technical teams to ensure seamless execution of campaigns and data flow across systems. The expert will also handle platform maintenance, updates, and troubleshooting to ensure continuous, efficient operation.
Lumenalta's MarTech division is focused on maximizing digital capabilities, and this role is no exception. The company is seeking an individual with extensive experience in email marketing, SMS, campaign management, and lead scoring. The expert should also possess strong analytical skills to track and report on campaign performance.
Notably, the role involves a focus on behavior-based marketing and lifecycle campaigns, as well as supporting the migration from Iterable to Hubspot for B2B use cases. However, this role does not specify any content marketing or thought leadership responsibilities.
Lumenalta is known for remote technology roles supporting large-scale digital products, suggesting a likely need for expertise in scalable, integrated MarTech solutions. Although no exact job posting from Lumenalta was found, this role’s general functions align closely with the typical Marketing Platform Expert jobs involving automation tools like those in marketing technology divisions described in industry sources.
In summary, the focus at Lumenalta would be on utilizing Hubspot and Iterable to automate and optimize marketing workflows, campaign execution, and customer engagement metrics within a remote, tech-forward environment. If you're a marketing professional with a passion for digital innovation and a knack for automation, this could be the perfect opportunity for you.
- The Marketing Platform Expert at Lumenalta will utilize technology such as Hubspot and Iterable to automate and optimize marketing workflows, campaign execution, and customer engagement metrics within a remote, tech-forward environment.
- Lumenalta, a technology-driven company, is seeking an individual with extensive experience in email marketing, SMS, campaign management, and lead scoring to join their MarTech division, with a focus on leveraging technology to improve marketing automation platforms, execute campaigns, automate customer journeys, and enhance engagement.
