Sports company Gaming Brazil appoints Rita Cunha as Chief Growth Officer
Brazil's iGaming Sector Experiences Rapid Growth with Esportes Gaming Brasil's New Chief Growth Officer
The iGaming sector in Brazil is currently undergoing a significant transformation, positioning it as a promising emerging market in Latin America. This evolution is reflected in the recent appointment of Rita Cunha as Chief Growth Officer at Esportes Gaming Brasil.
The new regulatory framework for sports betting and iGaming activities, implemented in January 2025, has shifted the market from a grey zone dominated by offshore operators to a structured, licensed environment. Over 293 applications for licenses indicate strong industry interest, but operators face a competitive and complex licensing system requiring tailored compliance approaches.
The Brazilian iGaming market is recognized as a high-growth opportunity, fueled by increased internet penetration, a large engaged gamer population, and evolving consumer preferences. Operators are focusing on technological innovation, data-driven personalization, and influencer marketing to differentiate themselves and capture market share.
In this dynamic landscape, Esportes Gaming Brasil aims to leverage regulatory clarity to scale operations effectively and foster player loyalty. Rita Cunha's role as Chief Growth Officer signals the company's strategic focus on navigating this competitive landscape by driving growth initiatives, likely involving personalized marketing, regulatory compliance, and technological investment to exploit Brazil’s expanding iGaming potential.
Rita Cunha brings over 20 years of experience in e-commerce and technology to her new position. She has a proven track record of delivering exponential results for high-traffic digital companies with her acquisition, retention, and engagement strategies. Her previous roles include leading growth and marketplace strategies at PicPay, Mosaico (Buscape), Zoom, Passei Direto, and Match.com.
Darwin Filho, CEO of Esportes Gaming Brasil, believes Rita's experience with digital operations and a 360° view of the customer journey will be essential as they expand their market share in Brazil's regulated environment. Rita's mission at Esportes Gaming Brasil is to transform data into agile decision-making, aiming to create experiences that maximize user value.
Rita Cunha's arrival reinforces Esportes Gaming Brasil's strong growth strategy grounded in technology. She will focus on interactions from the first to long-term relationships, aiming to strengthen the company's owned channels. Additionally, she will consolidate data-driven, customer-centric initiatives for Esportes Gaming Brasil, boosting commercial performance and contributing to the company's success in the rapidly expanding iGaming market in Brazil.
- Rita Cunha's extensive experience in e-commerce, technology, and business growth strategies will enable Esportes Gaming Brasil to efficiently navigate Brazil's regulatory environment and capitalize on the rapidly expanding iGaming market.
- In pursuit of strengthening Esportes Gaming Brasil's growth, Rita Cunha aims to optimize customer interactions from the first touchpoint to long-term relationships, using data-driven, customer-centric initiatives to boost commercial performance within the high-growth iGaming sector in Brazil.
